Jornada do Branding
A onda do empreendedorismo motivada pelas crises econômicas, diminuição da oferta de emprego, facilidade e acesso à informação, busca por oportunidades e mudanças comportamentais das novas gerações, motivou o aumento significativo das pequenas e médias empresas no Brasil. O presente artigo discorre...
Main Authors: | Gabriel Meneses, Amanda Tsibana Higa, Marcia Auriani |
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Format: | Article |
Language: | English |
Published: |
Politécnico de Castelo Branco
2022-05-01
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Series: | Convergências - Revista de Investigação e Ensino das Artes |
Subjects: | |
Online Access: | https://journals.opscidia.com/index.php/convergences/article/view/130 |
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