Student perceptions of customer experience in a higher education environment

Student perceptions of customer experience in a higher education environment

Orientation: Higher education institutions (HEIs) are facing many challenges such as intense competition and a decrease in government subsidies. Creating more satisfied undergraduate students with a high level of loyalty can increase retention of students. Research purpose: The main aim of the study...

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Bibliographic Details
Main Authors: Albertus le Roux, Renier J. van Rensburg
Format: Article
Language:English
Published: AOSIS 2014-11-01
Series:Acta Commercii
Subjects:
Student perceptions,customer experience, higher education environment
Online Access:https://actacommercii.co.za/index.php/acta/article/view/232

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