Portugal, ora pois! Internationalization strategies of a small family business
Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to int...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)
2023-11-01
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| Series: | Regepe Entrepreneurship and Small Business Journal |
| Subjects: | |
| Online Access: | https://regepe.org.br/regepe/article/view/2451 |
| _version_ | 1797631110093471744 |
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| author | Silvia Ferraz Nogueira De Tommaso Raísa Correa Felipe Mendes Borini |
| author_facet | Silvia Ferraz Nogueira De Tommaso Raísa Correa Felipe Mendes Borini |
| author_sort | Silvia Ferraz Nogueira De Tommaso |
| collection | DOAJ |
| description |
Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses.
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| first_indexed | 2024-03-11T11:17:36Z |
| format | Article |
| id | doaj.art-90fbfb11931f4c9ea2254cf478e8203e |
| institution | Directory Open Access Journal |
| issn | 2965-1506 |
| language | English |
| last_indexed | 2024-03-11T11:17:36Z |
| publishDate | 2023-11-01 |
| publisher | Associação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE) |
| record_format | Article |
| series | Regepe Entrepreneurship and Small Business Journal |
| spelling | doaj.art-90fbfb11931f4c9ea2254cf478e8203e2023-11-10T18:34:44ZengAssociação Nacional de Estudos em Empreendedorismo e Gestão de Pequenas Empresas (ANEGEPE)Regepe Entrepreneurship and Small Business Journal2965-15062023-11-0113110.14211/regepe.esbj.e2451Portugal, ora pois! Internationalization strategies of a small family businessSilvia Ferraz Nogueira De Tommaso0Raísa Correa1Felipe Mendes Borini2Universidade de São Paulo (USP), São Paulo, SP, BrazilUniversidade de São Paulo (USP), São Paulo, SP, BrazilUniversidade de São Paulo (USP), São Paulo, SP, Brazil Objective: This teaching case aims to expose undergraduate and graduate students to the business problems of decision-making in the development of internationalization strategies. Dilemma: This teaching case addresses the dilemmas of a small Brazilian family business when making the decision to internationalize in the Portuguese market. A small family business, which operates in the architecture, decoration, and construction sector, in the production of customized works in ornamental stones, which is faced with the opportunity to serve customers in the Portuguese market, after a long period operating only in the national market. Relevance/originality: The case presents itself as an original and real opportunity for the professor to work on internationalization strategies, revitalizing concepts of value proposition, decision-making, adequacy of products and markets and is indicated for application in strategy disciplines in undergraduate and graduate courses. https://regepe.org.br/regepe/article/view/2451EntrepreneurshipStrategyInternationalizationSmall Business |
| spellingShingle | Silvia Ferraz Nogueira De Tommaso Raísa Correa Felipe Mendes Borini Portugal, ora pois! Internationalization strategies of a small family business Regepe Entrepreneurship and Small Business Journal Entrepreneurship Strategy Internationalization Small Business |
| title | Portugal, ora pois! Internationalization strategies of a small family business |
| title_full | Portugal, ora pois! Internationalization strategies of a small family business |
| title_fullStr | Portugal, ora pois! Internationalization strategies of a small family business |
| title_full_unstemmed | Portugal, ora pois! Internationalization strategies of a small family business |
| title_short | Portugal, ora pois! Internationalization strategies of a small family business |
| title_sort | portugal ora pois internationalization strategies of a small family business |
| topic | Entrepreneurship Strategy Internationalization Small Business |
| url | https://regepe.org.br/regepe/article/view/2451 |
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