The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data
Demographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-08-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/10/8/1918 |
| _version_ | 1827685159217922048 |
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| author | Herbert L. Meiselman Carla Kuesten Jian Bi |
| author_facet | Herbert L. Meiselman Carla Kuesten Jian Bi |
| author_sort | Herbert L. Meiselman |
| collection | DOAJ |
| description | Demographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research on food products. The research presented here represents extensive exploratory data that demonstrate that both demographic measures and psychographic measures add to our understanding of consumer’s liking ratings for nutrient supplements. The results are discussed in the context of broader research on a range of food products. In addition, the research reported here was conducted in four different countries, demonstrating many country effects. Finally, tests were conducted with users of the products, lapsed users of the product, and users of other nutrient supplements (non-users), and this led to many differences in product testing. These results further suggest that age and gender are not the only demographic variables to be studied, along with psychographic variables. The psychographic variables should be selected for a particular product category under investigation, as effects of specific psychographic measures vary for product categories. Specific variables do not fit all products for both demographics and psychographics. |
| first_indexed | 2024-03-10T08:48:53Z |
| format | Article |
| id | doaj.art-910049214a444d98982f02def53604e1 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T08:48:53Z |
| publishDate | 2021-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-910049214a444d98982f02def53604e12023-11-22T07:40:46ZengMDPI AGFoods2304-81582021-08-01108191810.3390/foods10081918The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country DataHerbert L. Meiselman0Carla Kuesten1Jian Bi2Herb Meiselman Training and Consulting, Rockport, MA 01966, USAAmway, Consumer Product Research, Ada, MI 49355, USASensometrics Research and Service, Richmond, VA 23236, USADemographics and psychographics are used to study the influence of different consumers on product effects in food development and testing. Demographics have a longer history and are routinely used in most research; psychographics are more recent, raising the question of whether they add to research on food products. The research presented here represents extensive exploratory data that demonstrate that both demographic measures and psychographic measures add to our understanding of consumer’s liking ratings for nutrient supplements. The results are discussed in the context of broader research on a range of food products. In addition, the research reported here was conducted in four different countries, demonstrating many country effects. Finally, tests were conducted with users of the products, lapsed users of the product, and users of other nutrient supplements (non-users), and this led to many differences in product testing. These results further suggest that age and gender are not the only demographic variables to be studied, along with psychographic variables. The psychographic variables should be selected for a particular product category under investigation, as effects of specific psychographic measures vary for product categories. Specific variables do not fit all products for both demographics and psychographics.https://www.mdpi.com/2304-8158/10/8/1918demographicspsychographicsproduct userwellbeingpricesensation seeking |
| spellingShingle | Herbert L. Meiselman Carla Kuesten Jian Bi The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data Foods demographics psychographics product user wellbeing price sensation seeking |
| title | The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data |
| title_full | The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data |
| title_fullStr | The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data |
| title_full_unstemmed | The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data |
| title_short | The Use of Demographics and Psychographics to Study Product Effects with Nutrient Supplements: Exploratory Multi-Country Data |
| title_sort | use of demographics and psychographics to study product effects with nutrient supplements exploratory multi country data |
| topic | demographics psychographics product user wellbeing price sensation seeking |
| url | https://www.mdpi.com/2304-8158/10/8/1918 |
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