A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis
Consumer motivation plays an important role in their purchase decisions and well-being. Previous studies have investigated the relationship between certain consumer motivations and well-being separately. We aim to employ latent profile analysis (LPA) to explore subgroups of participants who display...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-06-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.938060/full |
| _version_ | 1811333588591837184 |
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| author | Jun Xiao Jun Xiao Yanping Gong Jian Li Xiuyuan Tang Sohail Ahmad Javeed Yuling Deng |
| author_facet | Jun Xiao Jun Xiao Yanping Gong Jian Li Xiuyuan Tang Sohail Ahmad Javeed Yuling Deng |
| author_sort | Jun Xiao |
| collection | DOAJ |
| description | Consumer motivation plays an important role in their purchase decisions and well-being. Previous studies have investigated the relationship between certain consumer motivations and well-being separately. We aim to employ latent profile analysis (LPA) to explore subgroups of participants who display similar patterns of consumer multiple motivations and to examine differences in subjective well-being across these subtypes. The final group of (N = 1,023, ages 18–58) completed the Consumer Motivation scale online, assessing seven dimensions of consumer motivation. Results of LPA identified four subpopulations of participants: the enthusiastic group has high expectations in all aspects; the balanced group values each aspect of the product but has lower expectations; the rational group emphasizes aspects such as value for money, comfort, and quality; the apathetic group has no strong motivation for consumption, and they are relatively concerned with the dimensions of security, social acceptance, and stimulation. Consumers’ subjective well-being (life satisfaction, positive affect, and negative affect) differed significantly across the four profiles. Specifically, scores for positive affect and life satisfaction were highest in the enthusiastic group, medium in the balanced group, and lowest in the rational and apathetic groups. Scores for negative affect were significantly higher in the enthusiastic and apathetic groups than in the rational group. These findings enable marketers to develop customized marketing strategies for different motivation profiles and contribute to helping consumers with varying motivation profiles to consciously pay attention to their well-being. |
| first_indexed | 2024-04-13T16:55:14Z |
| format | Article |
| id | doaj.art-91057eeac75949e7bcf34c51e1ce57a3 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T16:55:14Z |
| publishDate | 2022-06-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-91057eeac75949e7bcf34c51e1ce57a32022-12-22T02:38:51ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.938060938060A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile AnalysisJun Xiao0Jun Xiao1Yanping Gong2Jian Li3Xiuyuan Tang4Sohail Ahmad Javeed5Yuling Deng6School of Business, Central South University, Changsha, ChinaSchool of Management, Hunan City University, Yiyang, ChinaSchool of Business, Central South University, Changsha, ChinaSchool of Business, Anhui University, Hefei, ChinaSchool of Business Administration, Hunan University of Finance and Economics, Changsha, ChinaSchool of Management, Hunan City University, Yiyang, ChinaHealth Management Center, The Third Xiangya Hospital, Central South University, Changsha, ChinaConsumer motivation plays an important role in their purchase decisions and well-being. Previous studies have investigated the relationship between certain consumer motivations and well-being separately. We aim to employ latent profile analysis (LPA) to explore subgroups of participants who display similar patterns of consumer multiple motivations and to examine differences in subjective well-being across these subtypes. The final group of (N = 1,023, ages 18–58) completed the Consumer Motivation scale online, assessing seven dimensions of consumer motivation. Results of LPA identified four subpopulations of participants: the enthusiastic group has high expectations in all aspects; the balanced group values each aspect of the product but has lower expectations; the rational group emphasizes aspects such as value for money, comfort, and quality; the apathetic group has no strong motivation for consumption, and they are relatively concerned with the dimensions of security, social acceptance, and stimulation. Consumers’ subjective well-being (life satisfaction, positive affect, and negative affect) differed significantly across the four profiles. Specifically, scores for positive affect and life satisfaction were highest in the enthusiastic group, medium in the balanced group, and lowest in the rational and apathetic groups. Scores for negative affect were significantly higher in the enthusiastic and apathetic groups than in the rational group. These findings enable marketers to develop customized marketing strategies for different motivation profiles and contribute to helping consumers with varying motivation profiles to consciously pay attention to their well-being.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.938060/fullconsumer motivationssubjective well-beingperson-centered approachlatent profile analysispositive affectnegative affect |
| spellingShingle | Jun Xiao Jun Xiao Yanping Gong Jian Li Xiuyuan Tang Sohail Ahmad Javeed Yuling Deng A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis Frontiers in Psychology consumer motivations subjective well-being person-centered approach latent profile analysis positive affect negative affect |
| title | A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis |
| title_full | A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis |
| title_fullStr | A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis |
| title_full_unstemmed | A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis |
| title_short | A Study on the Relationship Between Consumer Motivations and Subjective Well-Being: A Latent Profile Analysis |
| title_sort | study on the relationship between consumer motivations and subjective well being a latent profile analysis |
| topic | consumer motivations subjective well-being person-centered approach latent profile analysis positive affect negative affect |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.938060/full |
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