INVESTMENT MARKETING: TECHNIQUES AND METHODS OF IMPLEMENTATION IN THE FINANCIAL POLICY OF THE ORGANIZATIONS

The possibility of applying marketing technologies in the conditions of realization of investment projects when the financial-economic policy of Russian enterprises at the present stage are discussed. The analysis of existing methods of investment marketing in the Russian Federation taking into acco...

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Bibliographic Details
Main Authors: E. Gulkova, L. Kazimirova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2019-02-01
Series:Вестник университета
Subjects:
Online Access:https://guuvest.elpub.ru/jour/article/view/71