Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo

Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo

Tsipouro is a not well-known traditional pomace brandy, being produced mainly in continental Greece. It is a strong distilled spirit with 40–45 alcohol by volume, being produced by distilling the residue of wine press, named pomace. The present paper focuses on the consumption behaviour of clie...

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Bibliographic Details
Main Authors: George Vlontzos, Spyros Niavis, Marie-Noëlle Duquenne
Format: Article
Language:English
Published: Euro-Mediterranean University 2014-06-01
Series:International Journal of Euro-Mediterranean Studies
Subjects:
consumer behaviour
traditional drink
theory of planned behaviour
alcohol
Online Access:http://www.emuni.si/press/ISSN/1855-3362/7_175-188.pdf

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