The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach
This study investigated the factors that influence individuals’ privacy helplessness in the context of social media and mobile application use. An integrative research model was proposed, simultaneously examining both rational evaluation processes and directional motivated reasoning. The integrative...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2024-03-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/20539517241237485 |
| _version_ | 1797253783841931264 |
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| author | Hichang Cho |
| author_facet | Hichang Cho |
| author_sort | Hichang Cho |
| collection | DOAJ |
| description | This study investigated the factors that influence individuals’ privacy helplessness in the context of social media and mobile application use. An integrative research model was proposed, simultaneously examining both rational evaluation processes and directional motivated reasoning. The integrative research model was tested using national survey data collected from Facebook users (Study 1, n = 660) and mobile application users (Study 2, n = 385) in the US. The findings demonstrated significant associations between privacy helplessness and factors related to directional motivated reasoning (e.g. perceived rewards, costs, and benefits) as well as the rational evaluation model (e.g. perceived privacy control, trust in the provider, and response efficacy). Moreover, the interaction effects observed in the studies suggest that the two mechanisms either reinforced or attenuated each other's influence. In conclusion, the results emphasize that privacy research should explore both theoretical mechanisms concurrently, as opposed to independently, since they not only operate in conjunction but also interact to define boundary conditions for one another. |
| first_indexed | 2024-04-24T21:39:33Z |
| format | Article |
| id | doaj.art-91112d69f6cd4f129b83ab6d9b87be86 |
| institution | Directory Open Access Journal |
| issn | 2053-9517 |
| language | English |
| last_indexed | 2024-04-24T21:39:33Z |
| publishDate | 2024-03-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Big Data & Society |
| spelling | doaj.art-91112d69f6cd4f129b83ab6d9b87be862024-03-21T09:03:38ZengSAGE PublishingBig Data & Society2053-95172024-03-011110.1177/20539517241237485The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approachHichang ChoThis study investigated the factors that influence individuals’ privacy helplessness in the context of social media and mobile application use. An integrative research model was proposed, simultaneously examining both rational evaluation processes and directional motivated reasoning. The integrative research model was tested using national survey data collected from Facebook users (Study 1, n = 660) and mobile application users (Study 2, n = 385) in the US. The findings demonstrated significant associations between privacy helplessness and factors related to directional motivated reasoning (e.g. perceived rewards, costs, and benefits) as well as the rational evaluation model (e.g. perceived privacy control, trust in the provider, and response efficacy). Moreover, the interaction effects observed in the studies suggest that the two mechanisms either reinforced or attenuated each other's influence. In conclusion, the results emphasize that privacy research should explore both theoretical mechanisms concurrently, as opposed to independently, since they not only operate in conjunction but also interact to define boundary conditions for one another.https://doi.org/10.1177/20539517241237485 |
| spellingShingle | Hichang Cho The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach Big Data & Society |
| title | The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach |
| title_full | The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach |
| title_fullStr | The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach |
| title_full_unstemmed | The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach |
| title_short | The interplay of rational evaluation and motivated reasoning in privacy helplessness: An integrative approach |
| title_sort | interplay of rational evaluation and motivated reasoning in privacy helplessness an integrative approach |
| url | https://doi.org/10.1177/20539517241237485 |
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