Édes in the Streets, Csípős in the Sheets
British tourists played an oversized part in the imaginations of interwar Hungarian tourism promoters. Despite arriving in comparatively low numbers, they fell into a circle of privileged foreigners. When it came to tallying successes in attracting visitors from abroad, Anglophone tourists were “go...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2023-09-01
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| Series: | Hungarian Cultural Studies |
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| Online Access: | https://ahea.pitt.edu/ojs/ahea/article/view/508 |
| _version_ | 1797691088550494208 |
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| author | Andrew Behrendt |
| author_facet | Andrew Behrendt |
| author_sort | Andrew Behrendt |
| collection | DOAJ |
| description |
British tourists played an oversized part in the imaginations of interwar Hungarian tourism promoters. Despite arriving in comparatively low numbers, they fell into a circle of privileged foreigners. When it came to tallying successes in attracting visitors from abroad, Anglophone tourists were “golden pheasants”: rich, glamorous, and willing to part with their precious currency—as long as they were courted in the right way. One of those ways was to manage British expectations when it came to Hungarian cuisine. Paprika was a particular cause for concern. With a reputation for intense spiciness, some tourism promoters worried that it would shock the mild Anglophone palate and attempted to reassure potential guests that Hungary would (literally) be to their taste. Yet their concern was largely unrequited. Why? My article investigates this mystery, and with it, explores the role of paprika both in promoting tourism to Hungary and in the broader management of national “branding” for foreign consumption in the uneasy postimperial cultural atmosphere. Drawing on guidebooks, travelogues, advertisements, periodicals, and films, it argues that the spice served as a symbolic marker of confidence (or lack thereof) in Hungary’s place in global affairs. behrendta@mst.edu
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| first_indexed | 2024-03-12T02:08:23Z |
| format | Article |
| id | doaj.art-9125b58e1a5841fdb4f80f4dfa0c928f |
| institution | Directory Open Access Journal |
| issn | 2471-965X |
| language | English |
| last_indexed | 2024-03-12T02:08:23Z |
| publishDate | 2023-09-01 |
| publisher | University Library System, University of Pittsburgh |
| record_format | Article |
| series | Hungarian Cultural Studies |
| spelling | doaj.art-9125b58e1a5841fdb4f80f4dfa0c928f2023-09-06T18:11:54ZengUniversity Library System, University of PittsburghHungarian Cultural Studies2471-965X2023-09-011610.5195/ahea.2023.508Édes in the Streets, Csípős in the SheetsAndrew Behrendt0Missouri University of Science and Technology British tourists played an oversized part in the imaginations of interwar Hungarian tourism promoters. Despite arriving in comparatively low numbers, they fell into a circle of privileged foreigners. When it came to tallying successes in attracting visitors from abroad, Anglophone tourists were “golden pheasants”: rich, glamorous, and willing to part with their precious currency—as long as they were courted in the right way. One of those ways was to manage British expectations when it came to Hungarian cuisine. Paprika was a particular cause for concern. With a reputation for intense spiciness, some tourism promoters worried that it would shock the mild Anglophone palate and attempted to reassure potential guests that Hungary would (literally) be to their taste. Yet their concern was largely unrequited. Why? My article investigates this mystery, and with it, explores the role of paprika both in promoting tourism to Hungary and in the broader management of national “branding” for foreign consumption in the uneasy postimperial cultural atmosphere. Drawing on guidebooks, travelogues, advertisements, periodicals, and films, it argues that the spice served as a symbolic marker of confidence (or lack thereof) in Hungary’s place in global affairs. behrendta@mst.edu https://ahea.pitt.edu/ojs/ahea/article/view/508tourismpaprikacuisinenational identityBritaincultural history |
| spellingShingle | Andrew Behrendt Édes in the Streets, Csípős in the Sheets Hungarian Cultural Studies tourism paprika cuisine national identity Britain cultural history |
| title | Édes in the Streets, Csípős in the Sheets |
| title_full | Édes in the Streets, Csípős in the Sheets |
| title_fullStr | Édes in the Streets, Csípős in the Sheets |
| title_full_unstemmed | Édes in the Streets, Csípős in the Sheets |
| title_short | Édes in the Streets, Csípős in the Sheets |
| title_sort | edes in the streets csipos in the sheets |
| topic | tourism paprika cuisine national identity Britain cultural history |
| url | https://ahea.pitt.edu/ojs/ahea/article/view/508 |
| work_keys_str_mv | AT andrewbehrendt edesinthestreetscsiposinthesheets |