Internal Marketing Practices and Customer Orientation of Employees in Nigeria Banking Sector
The present paper is primarily aimed at determining the influence of internal marketing on customer orientation of Nigerian banks' employees. It specifically seeks to determine the impact of internal marketing practices on customer orientation of Nigerian banks' employees while investigat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/2491 |