BRANDING PROCESS - FUNDAMENTAL PROCESS IN THE TEXTI LE INDUSTRY ORGANIZATIONS

BRANDING PROCESS - FUNDAMENTAL PROCESS IN THE TEXTI LE INDUSTRY ORGANIZATIONS

More companies in textile industry organizations understand that in making a decision a key factor is the performance of organizational processes. Products are becoming more numerous and increasingly resemble each other.In this conditions the brand can make the difference in a highly competitive mar...

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Bibliographic Details
Main Authors: PURCAREA Anca Alexandra, NEGOITA Olivia Doina, GHITULEASA Pyerina Carmen, NEGOITA Octavian Ion
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2014-05-01
Series:Annals of the University of Oradea: Fascicle of Textiles, Leatherwork
Subjects:
branding process
business process
customer
manufacturer
organizational
organizational process
Online Access:http://textile.webhost.uoradea.ro/Annals/Vol%20XV-no%20I/Art.%20nr.%2032,%20pag.%20171-176.pdf

Internet

http://textile.webhost.uoradea.ro/Annals/Vol%20XV-no%20I/Art.%20nr.%2032,%20pag.%20171-176.pdf

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