ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN
Brown sugar is human’s daily need that tends to increasingly change. The brown sugar is produced in Sumenep and delivered widely to Sampang region and surrounds it. The brown sugar sold in market is usally unpackaged brown sugar or not yet packaged. Packaging is important to increase the value of br...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universitas Trunojoyo Madura
2016-11-01
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| Series: | Agrointek |
| Subjects: | |
| Online Access: | https://journal.trunojoyo.ac.id/agrointek/article/view/2140 |
| _version_ | 1827972046102986752 |
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| author | Sumrotul Hoiriyah Banun Diyah Probowati Umi Purwandari |
| author_facet | Sumrotul Hoiriyah Banun Diyah Probowati Umi Purwandari |
| author_sort | Sumrotul Hoiriyah |
| collection | DOAJ |
| description | Brown sugar is human’s daily need that tends to increasingly change. The brown sugar is produced in Sumenep and delivered widely to Sampang region and surrounds it. The brown sugar sold in market is usally unpackaged brown sugar or not yet packaged. Packaging is important to increase the value of brown sugar itself. Factors exist in packaging is color, design, shape, size, physical material and information written on the label. The purpose of this study is to determine the amount influence of packaging factors on re-purchasing interest by applying multiple linear regressions analysis method. The result states that the color of package influences the increasing of re-purchasing interest of 0,714, packaging design influences the increasing of re-purchasing interest of 0,171, physical material influences the increasing of re-purchasing interest of 0,473, information writer on a label influences the increasing of re-purchasing interest of 0,409, shape influences the increasing of re-purchasing interest of -0,219 and size influences the increasing of re-purchasing interest of -0,047. So, the dominant factors are color, design, physical material and information written on a label. |
| first_indexed | 2024-04-09T19:18:08Z |
| format | Article |
| id | doaj.art-912fa63870b84d97a7f64393e421b1df |
| institution | Directory Open Access Journal |
| issn | 1907-8056 2527-5410 |
| language | English |
| last_indexed | 2024-04-09T19:18:08Z |
| publishDate | 2016-11-01 |
| publisher | Universitas Trunojoyo Madura |
| record_format | Article |
| series | Agrointek |
| spelling | doaj.art-912fa63870b84d97a7f64393e421b1df2023-04-06T01:22:54ZengUniversitas Trunojoyo MaduraAgrointek1907-80562527-54102016-11-019210210810.21107/agrointek.v9i2.21401744ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMENSumrotul Hoiriyah0Banun Diyah Probowati1Umi Purwandari2Alumni Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, UTMStaf Pengajar Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, UTMStaf Pengajar Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, UTMBrown sugar is human’s daily need that tends to increasingly change. The brown sugar is produced in Sumenep and delivered widely to Sampang region and surrounds it. The brown sugar sold in market is usally unpackaged brown sugar or not yet packaged. Packaging is important to increase the value of brown sugar itself. Factors exist in packaging is color, design, shape, size, physical material and information written on the label. The purpose of this study is to determine the amount influence of packaging factors on re-purchasing interest by applying multiple linear regressions analysis method. The result states that the color of package influences the increasing of re-purchasing interest of 0,714, packaging design influences the increasing of re-purchasing interest of 0,171, physical material influences the increasing of re-purchasing interest of 0,473, information writer on a label influences the increasing of re-purchasing interest of 0,409, shape influences the increasing of re-purchasing interest of -0,219 and size influences the increasing of re-purchasing interest of -0,047. So, the dominant factors are color, design, physical material and information written on a label.https://journal.trunojoyo.ac.id/agrointek/article/view/2140brown sugar, analysis, factor and packaging. |
| spellingShingle | Sumrotul Hoiriyah Banun Diyah Probowati Umi Purwandari ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN Agrointek brown sugar, analysis, factor and packaging. |
| title | ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN |
| title_full | ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN |
| title_fullStr | ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN |
| title_full_unstemmed | ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN |
| title_short | ANALISIS FAKTOR-FAKTOR DAYA TARIK KEMASAN GULA MERAH TERHADAP MINAT PEMBELIAN ULANG KONSUMEN |
| title_sort | analisis faktor faktor daya tarik kemasan gula merah terhadap minat pembelian ulang konsumen |
| topic | brown sugar, analysis, factor and packaging. |
| url | https://journal.trunojoyo.ac.id/agrointek/article/view/2140 |
| work_keys_str_mv | AT sumrotulhoiriyah analisisfaktorfaktordayatarikkemasangulamerahterhadapminatpembelianulangkonsumen AT banundiyahprobowati analisisfaktorfaktordayatarikkemasangulamerahterhadapminatpembelianulangkonsumen AT umipurwandari analisisfaktorfaktordayatarikkemasangulamerahterhadapminatpembelianulangkonsumen |