Exploiting User-Generated Content in Product Launch Videos to Compute a Launch Score

Exploiting User-Generated Content in Product Launch Videos to Compute a Launch Score

This study investigated the relationship between the essential aspects of user-generated content (UGC) and product launch videos to derive the product launch score (PLS). This score can be considered a key performance indicator (KPI) to evaluate the performance of product launch videos. The product...

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Bibliographic Details
Main Authors: Sibanjan Debeeprasad Das, Pradip Kumar Bala, Sukanta Das
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Access
Subjects:
Text mining
social networks
emotions analysis
word-of-mouth
analytic models
marketing analytics
Online Access:https://ieeexplore.ieee.org/document/10478487/

Internet

https://ieeexplore.ieee.org/document/10478487/

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