THE LEADING PARADIGM OF TELEVISION ADVERTISING DIRECTION RESEARCH / ВЕДУЩИЕ ПАРАДИГМЫ ИССЛЕДОВАНИЯ РЕЖИССУРЫ ТЕЛЕВИЗИОННОЙ РЕКЛАМЫ
The article presents the leading paradigm of television advertising direction research study: communicative, semiotic, aesthetic and cultural ones. Within the communicative paradigm there are being described the possibilities of television advertising through aesthetic-artistic image to simulate the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
GITR Film & Television School
2016-09-01
|
| Series: | Наука телевидения |
| Subjects: | |
| Online Access: | https://cyberleninka.ru/article/v/veduschie-paradigmy-issledovaniya-rezhissury-televizionnoy-reklamy |