Ripartire dai territori: il ruolo dell’artigianato artistico napoletano

This paper analyzes some practices to enhance and promote the artistic Neapolitan handicraft, specifically the  jewelry production, historically situated in Naples,  inside an area specifically called, just because of its economic activities, “Borgo degli Orefici”. Handicraft is a form of technical...

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Main Author: Gianfranca Ranisio
Format: Article
Language:English
Published: CLUEB 2014-04-01
Series:EtnoAntropologia
Subjects:
Online Access:http://tuibertini.local/index.php/etnoantropologia/article/view/106
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author Gianfranca Ranisio
author_facet Gianfranca Ranisio
author_sort Gianfranca Ranisio
collection DOAJ
description This paper analyzes some practices to enhance and promote the artistic Neapolitan handicraft, specifically the  jewelry production, historically situated in Naples,  inside an area specifically called, just because of its economic activities, “Borgo degli Orefici”. Handicraft is a form of technical know-how, a set of acquired and embedded skills, binding a product to specific social and cultural contexts and distinguishing it from industrial production. The artistic handicraft is a proper production of prestige goods, but this production is often in trouble with UE policies and internationalization processes, lacking of organization and synergies. The paper  therefore analyzes the actions promoted by the Comune di Napoli and the Consorzio Antico Borgo degli Orefici, with the specific aim of overcoming the isolation and making a network among different social involved actors. Finally, the paper focuses the practices that aim on one hand to enhance and promote the productive resources in the area, on the other hand to build and redefine the image of the place and Neapolitan jewelry art. This can happen not by  preserving the old craft forms, but enabling the processes of revision and re-functionalization of the assets, in relation to the social and cultural context of the historical center.
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spelling doaj.art-915821fcbb194ef8b13b625ce804a5c72024-02-01T08:25:54ZengCLUEBEtnoAntropologia2284-01762014-04-0121Ripartire dai territori: il ruolo dell’artigianato artistico napoletanoGianfranca Ranisio0Università di Napoli Federico II This paper analyzes some practices to enhance and promote the artistic Neapolitan handicraft, specifically the  jewelry production, historically situated in Naples,  inside an area specifically called, just because of its economic activities, “Borgo degli Orefici”. Handicraft is a form of technical know-how, a set of acquired and embedded skills, binding a product to specific social and cultural contexts and distinguishing it from industrial production. The artistic handicraft is a proper production of prestige goods, but this production is often in trouble with UE policies and internationalization processes, lacking of organization and synergies. The paper  therefore analyzes the actions promoted by the Comune di Napoli and the Consorzio Antico Borgo degli Orefici, with the specific aim of overcoming the isolation and making a network among different social involved actors. Finally, the paper focuses the practices that aim on one hand to enhance and promote the productive resources in the area, on the other hand to build and redefine the image of the place and Neapolitan jewelry art. This can happen not by  preserving the old craft forms, but enabling the processes of revision and re-functionalization of the assets, in relation to the social and cultural context of the historical center. http://tuibertini.local/index.php/etnoantropologia/article/view/106Handicraftjewelryhistorical centerdevelopmentlocal policies
spellingShingle Gianfranca Ranisio
Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
EtnoAntropologia
Handicraft
jewelry
historical center
development
local policies
title Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
title_full Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
title_fullStr Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
title_full_unstemmed Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
title_short Ripartire dai territori: il ruolo dell’artigianato artistico napoletano
title_sort ripartire dai territori il ruolo dell artigianato artistico napoletano
topic Handicraft
jewelry
historical center
development
local policies
url http://tuibertini.local/index.php/etnoantropologia/article/view/106
work_keys_str_mv AT gianfrancaranisio ripartiredaiterritoriilruolodellartigianatoartisticonapoletano