Survey on Programming Services Brand for Public Libraries Oriented to Social Problems
[Purpose/Significance] Brand service construction is the only way for the development of modern libraries. The development of public library programming services brand oriented to social problems is conducive to more accurately grasping the needs of users and improving the social responsibility of p...
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| Format: | Article |
| Language: | zho |
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Editorial Department of Journal of Library and Information Science in Agriculture
2020-03-01
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| Series: | Nongye tushu qingbao xuebao |
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| Online Access: | http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-3-69.pdf |
| _version_ | 1811232668520546304 |
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| author | HAN Jiayu, TAO Jun |
| author_facet | HAN Jiayu, TAO Jun |
| author_sort | HAN Jiayu, TAO Jun |
| collection | DOAJ |
| description | [Purpose/Significance] Brand service construction is the only way for the development of modern libraries. The development of public library programming services brand oriented to social problems is conducive to more accurately grasping the needs of users and improving the social responsibility of public libraries. [Method/Process] This article uses content analysis to investigate 146 brand services for the websites of 31 provincial public libraries in China, and analyzes the types of social issues, practice objects, and carrier forms of the above brand services. [Results/Conclusions] Promoting development of programming service brand oriented to social problems, we suggest to strengthen the organic combination of social responsibility and service brand practice; attach importance to the long-term maintenance and management for the brand; maximize the resource advantages based on library characteristics. |
| first_indexed | 2024-04-12T11:08:03Z |
| format | Article |
| id | doaj.art-9196127d71a14116b80fae29e279fc88 |
| institution | Directory Open Access Journal |
| issn | 1002-1248 |
| language | zho |
| last_indexed | 2024-04-12T11:08:03Z |
| publishDate | 2020-03-01 |
| publisher | Editorial Department of Journal of Library and Information Science in Agriculture |
| record_format | Article |
| series | Nongye tushu qingbao xuebao |
| spelling | doaj.art-9196127d71a14116b80fae29e279fc882022-12-22T03:35:42ZzhoEditorial Department of Journal of Library and Information Science in AgricultureNongye tushu qingbao xuebao1002-12482020-03-01323697410.13998/j.cnki.issn1002-1248.2019.04.25-0357Survey on Programming Services Brand for Public Libraries Oriented to Social ProblemsHAN Jiayu, TAO Jun01. Department of Information Resource Management, Nankai University Business School, Tianjin 300071;;2. School of Public Management, Northwest University, Xi'an 710127[Purpose/Significance] Brand service construction is the only way for the development of modern libraries. The development of public library programming services brand oriented to social problems is conducive to more accurately grasping the needs of users and improving the social responsibility of public libraries. [Method/Process] This article uses content analysis to investigate 146 brand services for the websites of 31 provincial public libraries in China, and analyzes the types of social issues, practice objects, and carrier forms of the above brand services. [Results/Conclusions] Promoting development of programming service brand oriented to social problems, we suggest to strengthen the organic combination of social responsibility and service brand practice; attach importance to the long-term maintenance and management for the brand; maximize the resource advantages based on library characteristics.http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-3-69.pdfpublic library|social problems|programming services|brand building|content analysis |
| spellingShingle | HAN Jiayu, TAO Jun Survey on Programming Services Brand for Public Libraries Oriented to Social Problems Nongye tushu qingbao xuebao public library|social problems|programming services|brand building|content analysis |
| title | Survey on Programming Services Brand for Public Libraries Oriented to Social Problems |
| title_full | Survey on Programming Services Brand for Public Libraries Oriented to Social Problems |
| title_fullStr | Survey on Programming Services Brand for Public Libraries Oriented to Social Problems |
| title_full_unstemmed | Survey on Programming Services Brand for Public Libraries Oriented to Social Problems |
| title_short | Survey on Programming Services Brand for Public Libraries Oriented to Social Problems |
| title_sort | survey on programming services brand for public libraries oriented to social problems |
| topic | public library|social problems|programming services|brand building|content analysis |
| url | http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-3-69.pdf |
| work_keys_str_mv | AT hanjiayutaojun surveyonprogrammingservicesbrandforpubliclibrariesorientedtosocialproblems |