Artificial intelligence in communication impacts language and social relationships

Abstract Artificial intelligence (AI) is already widely used in daily communication, but despite concerns about AI’s negative effects on society the social consequences of using it to communicate remain largely unexplored. We investigate the social consequences of one of the most pervasive AI applic...

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Main Authors: Jess Hohenstein, Rene F. Kizilcec, Dominic DiFranzo, Zhila Aghajari, Hannah Mieczkowski, Karen Levy, Mor Naaman, Jeffrey Hancock, Malte F. Jung
Format: Article
Language:English
Published: Nature Portfolio 2023-04-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-30938-9
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author Jess Hohenstein
Rene F. Kizilcec
Dominic DiFranzo
Zhila Aghajari
Hannah Mieczkowski
Karen Levy
Mor Naaman
Jeffrey Hancock
Malte F. Jung
author_facet Jess Hohenstein
Rene F. Kizilcec
Dominic DiFranzo
Zhila Aghajari
Hannah Mieczkowski
Karen Levy
Mor Naaman
Jeffrey Hancock
Malte F. Jung
author_sort Jess Hohenstein
collection DOAJ
description Abstract Artificial intelligence (AI) is already widely used in daily communication, but despite concerns about AI’s negative effects on society the social consequences of using it to communicate remain largely unexplored. We investigate the social consequences of one of the most pervasive AI applications, algorithmic response suggestions (“smart replies”), which are used to send billions of messages each day. Two randomized experiments provide evidence that these types of algorithmic recommender systems change how people interact with and perceive one another in both pro-social and anti-social ways. We find that using algorithmic responses changes language and social relationships. More specifically, it increases communication speed, use of positive emotional language, and conversation partners evaluate each other as closer and more cooperative. However, consistent with common assumptions about the adverse effects of AI, people are evaluated more negatively if they are suspected to be using algorithmic responses. Thus, even though AI can increase the speed of communication and improve interpersonal perceptions, the prevailing anti-social connotations of AI undermine these potential benefits if used overtly.
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spelling doaj.art-91a1f309684f43fa89b1058819842f9c2023-11-26T13:20:17ZengNature PortfolioScientific Reports2045-23222023-04-011311910.1038/s41598-023-30938-9Artificial intelligence in communication impacts language and social relationshipsJess Hohenstein0Rene F. Kizilcec1Dominic DiFranzo2Zhila Aghajari3Hannah Mieczkowski4Karen Levy5Mor Naaman6Jeffrey Hancock7Malte F. Jung8Department of Information Science, Cornell UniversityDepartment of Information Science, Cornell UniversityDepartment of Computer Science and Engineering, Lehigh UniversityDepartment of Computer Science and Engineering, Lehigh UniversityDepartment of Communication, Stanford UniversityDepartment of Information Science, Cornell UniversityCornell TechDepartment of Communication, Stanford UniversityDepartment of Information Science, Cornell UniversityAbstract Artificial intelligence (AI) is already widely used in daily communication, but despite concerns about AI’s negative effects on society the social consequences of using it to communicate remain largely unexplored. We investigate the social consequences of one of the most pervasive AI applications, algorithmic response suggestions (“smart replies”), which are used to send billions of messages each day. Two randomized experiments provide evidence that these types of algorithmic recommender systems change how people interact with and perceive one another in both pro-social and anti-social ways. We find that using algorithmic responses changes language and social relationships. More specifically, it increases communication speed, use of positive emotional language, and conversation partners evaluate each other as closer and more cooperative. However, consistent with common assumptions about the adverse effects of AI, people are evaluated more negatively if they are suspected to be using algorithmic responses. Thus, even though AI can increase the speed of communication and improve interpersonal perceptions, the prevailing anti-social connotations of AI undermine these potential benefits if used overtly.https://doi.org/10.1038/s41598-023-30938-9
spellingShingle Jess Hohenstein
Rene F. Kizilcec
Dominic DiFranzo
Zhila Aghajari
Hannah Mieczkowski
Karen Levy
Mor Naaman
Jeffrey Hancock
Malte F. Jung
Artificial intelligence in communication impacts language and social relationships
Scientific Reports
title Artificial intelligence in communication impacts language and social relationships
title_full Artificial intelligence in communication impacts language and social relationships
title_fullStr Artificial intelligence in communication impacts language and social relationships
title_full_unstemmed Artificial intelligence in communication impacts language and social relationships
title_short Artificial intelligence in communication impacts language and social relationships
title_sort artificial intelligence in communication impacts language and social relationships
url https://doi.org/10.1038/s41598-023-30938-9
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