Impact of Hormone Use Perceptions on Consumer Meat Preferences
U.S. consumers see retail beef products with "no added hormones" (NAH) labels. However, similar labels appear on pork and chicken products, even though hormone use in their production is prohibited. This study assesses consumer perceptions of hormone use in different livestock species. Usi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2020-01-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/298437 |
| _version_ | 1818897024145162240 |
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| author | Ruoye Yang Kellie Curry Raper Jayson L. Lusk |
| author_facet | Ruoye Yang Kellie Curry Raper Jayson L. Lusk |
| author_sort | Ruoye Yang |
| collection | DOAJ |
| description | U.S. consumers see retail beef products with "no added hormones" (NAH) labels. However, similar labels appear on pork and chicken products, even though hormone use in their production is prohibited. This study assesses consumer perceptions of hormone use in different livestock species. Using choice experiment data, we then examine the impact of these perceptions on preferences for unlabeled meat products and willingness to pay for NAH-labeled meat products. Results suggest that consumer perceptions of hormone use in production are incorrect. Further, perceptions influence consumer preferences and willingness to pay for unlabeled products versus those with NAH labels. |
| first_indexed | 2024-12-19T19:09:36Z |
| format | Article |
| id | doaj.art-91b4c8291d2b4114ad7f9b5bfe65f892 |
| institution | Directory Open Access Journal |
| issn | 1068-5502 2327-8285 |
| language | English |
| last_indexed | 2024-12-19T19:09:36Z |
| publishDate | 2020-01-01 |
| publisher | Western Agricultural Economics Association |
| record_format | Article |
| series | Journal of Agricultural and Resource Economics |
| spelling | doaj.art-91b4c8291d2b4114ad7f9b5bfe65f8922022-12-21T20:09:20ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852020-01-0145110712310.22004/ag.econ.298437298437Impact of Hormone Use Perceptions on Consumer Meat PreferencesRuoye YangKellie Curry RaperJayson L. LuskU.S. consumers see retail beef products with "no added hormones" (NAH) labels. However, similar labels appear on pork and chicken products, even though hormone use in their production is prohibited. This study assesses consumer perceptions of hormone use in different livestock species. Using choice experiment data, we then examine the impact of these perceptions on preferences for unlabeled meat products and willingness to pay for NAH-labeled meat products. Results suggest that consumer perceptions of hormone use in production are incorrect. Further, perceptions influence consumer preferences and willingness to pay for unlabeled products versus those with NAH labels.https://ageconsearch.umn.edu/record/298437food labelingmeat demandwillingness to pay |
| spellingShingle | Ruoye Yang Kellie Curry Raper Jayson L. Lusk Impact of Hormone Use Perceptions on Consumer Meat Preferences Journal of Agricultural and Resource Economics food labeling meat demand willingness to pay |
| title | Impact of Hormone Use Perceptions on Consumer Meat Preferences |
| title_full | Impact of Hormone Use Perceptions on Consumer Meat Preferences |
| title_fullStr | Impact of Hormone Use Perceptions on Consumer Meat Preferences |
| title_full_unstemmed | Impact of Hormone Use Perceptions on Consumer Meat Preferences |
| title_short | Impact of Hormone Use Perceptions on Consumer Meat Preferences |
| title_sort | impact of hormone use perceptions on consumer meat preferences |
| topic | food labeling meat demand willingness to pay |
| url | https://ageconsearch.umn.edu/record/298437 |
| work_keys_str_mv | AT ruoyeyang impactofhormoneuseperceptionsonconsumermeatpreferences AT kelliecurryraper impactofhormoneuseperceptionsonconsumermeatpreferences AT jaysonllusk impactofhormoneuseperceptionsonconsumermeatpreferences |