Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective

With the development of mobile internet, Chinese farmers have started to access diversified information through social media, on one hand, based on breadth of information. On the other hand, as most farmers still live in rural areas, their socio-economic characteristics and lifestyles are in homogen...

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Main Authors: Jie Zhu, Shiyong Zheng, Mohammed K. A. Kaabar, Xiao-Guang Yue
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-12-01
Series:Frontiers in Environmental Science
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fenvs.2022.1052797/full
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author Jie Zhu
Shiyong Zheng
Shiyong Zheng
Shiyong Zheng
Mohammed K. A. Kaabar
Xiao-Guang Yue
author_facet Jie Zhu
Shiyong Zheng
Shiyong Zheng
Shiyong Zheng
Mohammed K. A. Kaabar
Xiao-Guang Yue
author_sort Jie Zhu
collection DOAJ
description With the development of mobile internet, Chinese farmers have started to access diversified information through social media, on one hand, based on breadth of information. On the other hand, as most farmers still live in rural areas, their socio-economic characteristics and lifestyles are in homogeneous acquaintance social network relationships, i.e. interpersonal interactions in offline homogeneous networks are still considered as the way for farmers to access homogeneous information (breadth of information depth). Based on social capital theory, social networks are structural social capital where trust and reciprocity are known as a relational social capital. Further, this study divides structural social capital into connective social capital (social media access to information) and bonding social capital (offline interpersonal interaction access to information) based on the differences in their information sources. The empirical study finds that structural social capital has a positive impact on farmers’ environmental knowledge acquisition which influences their environmental behavior. In addition, relational social capital (trust and reciprocity) plays a mediating role in the influence of structural social capital on farmers’ environmental behavior.
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spelling doaj.art-91c7cb8f5d5844d1bb4cf05ad7ab6af02022-12-22T02:58:28ZengFrontiers Media S.A.Frontiers in Environmental Science2296-665X2022-12-011010.3389/fenvs.2022.10527971052797Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspectiveJie Zhu0Shiyong Zheng1Shiyong Zheng2Shiyong Zheng3Mohammed K. A. Kaabar4Xiao-Guang Yue5Guangling College of Yangzhou University, Yangzhou, ChinaSchool of Business, Guilin University of Electronic Technology, Guilin, ChinaCollege of Digital Economics, Nanning University, Nanning, ChinaManagement School of Hainan University, Haikou, ChinaInstitute of Mathematical Sciences, Faculty of Science, Universiti Malaya, Kuala Lumpur, MalaysiaSchool of Media and Communication, Shenzhen University, Shenzhen, ChinaWith the development of mobile internet, Chinese farmers have started to access diversified information through social media, on one hand, based on breadth of information. On the other hand, as most farmers still live in rural areas, their socio-economic characteristics and lifestyles are in homogeneous acquaintance social network relationships, i.e. interpersonal interactions in offline homogeneous networks are still considered as the way for farmers to access homogeneous information (breadth of information depth). Based on social capital theory, social networks are structural social capital where trust and reciprocity are known as a relational social capital. Further, this study divides structural social capital into connective social capital (social media access to information) and bonding social capital (offline interpersonal interaction access to information) based on the differences in their information sources. The empirical study finds that structural social capital has a positive impact on farmers’ environmental knowledge acquisition which influences their environmental behavior. In addition, relational social capital (trust and reciprocity) plays a mediating role in the influence of structural social capital on farmers’ environmental behavior.https://www.frontiersin.org/articles/10.3389/fenvs.2022.1052797/fullsocial capitalsocial mediaenvironmental behaviorknowledge acquisitionfarmer
spellingShingle Jie Zhu
Shiyong Zheng
Shiyong Zheng
Shiyong Zheng
Mohammed K. A. Kaabar
Xiao-Guang Yue
Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
Frontiers in Environmental Science
social capital
social media
environmental behavior
knowledge acquisition
farmer
title Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
title_full Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
title_fullStr Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
title_full_unstemmed Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
title_short Online or offline? The impact of environmental knowledge acquisition on environmental behavior of Chinese farmers based on social capital perspective
title_sort online or offline the impact of environmental knowledge acquisition on environmental behavior of chinese farmers based on social capital perspective
topic social capital
social media
environmental behavior
knowledge acquisition
farmer
url https://www.frontiersin.org/articles/10.3389/fenvs.2022.1052797/full
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