Narratives to revert overconsumption: human-nature interdependence and Circular Economy

Abstract Policy and practitioners’ initiatives to stimulate sustainable consumption have so far failed to have notable impact on individuals’ behaviors. The current commentary is a plea to social and sustainability scientists, particularly to economists dealing with sustainable agri-food systems, to...

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Main Authors: M. Borrello, L. Cembalo, V. D’Amico
Format: Article
Language:English
Published: SpringerOpen 2023-06-01
Series:Agricultural and Food Economics
Subjects:
Online Access:https://doi.org/10.1186/s40100-023-00259-6
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author M. Borrello
L. Cembalo
V. D’Amico
author_facet M. Borrello
L. Cembalo
V. D’Amico
author_sort M. Borrello
collection DOAJ
description Abstract Policy and practitioners’ initiatives to stimulate sustainable consumption have so far failed to have notable impact on individuals’ behaviors. The current commentary is a plea to social and sustainability scientists, particularly to economists dealing with sustainable agri-food systems, to dig deeper into the notion of narratives to trigger societal dynamics that stir consumers toward more sufficient lifestyles. As dominant cultural narratives have a critical role in shaping shared meanings and acceptable behaviors, in the future they could guide dramatic changes in individuals’ conduct, triggering drastic modifications of current consumption patterns. Based on the power that concepts as the Circular Economy and the Anthropocene have had in the recent past, a future step to develop an ecological worldview across society, and nourish individual identities deeply committed with the preservation of natural ecosystems, is working on narratives based on the notion of human-nature interdependence.
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spelling doaj.art-91cb1d37ccdd4a789025e09e4596acaa2023-06-18T11:03:59ZengSpringerOpenAgricultural and Food Economics2193-75322023-06-011111810.1186/s40100-023-00259-6Narratives to revert overconsumption: human-nature interdependence and Circular EconomyM. Borrello0L. Cembalo1V. D’Amico2Department of Agricultural Sciences, AgEcon and Policy Group, University of Naples Federico II - Via Università 100Department of Agricultural Sciences, AgEcon and Policy Group, University of Naples Federico II - Via Università 100Center of Plant Sciences, Scuola Superiore Sant’AnnaAbstract Policy and practitioners’ initiatives to stimulate sustainable consumption have so far failed to have notable impact on individuals’ behaviors. The current commentary is a plea to social and sustainability scientists, particularly to economists dealing with sustainable agri-food systems, to dig deeper into the notion of narratives to trigger societal dynamics that stir consumers toward more sufficient lifestyles. As dominant cultural narratives have a critical role in shaping shared meanings and acceptable behaviors, in the future they could guide dramatic changes in individuals’ conduct, triggering drastic modifications of current consumption patterns. Based on the power that concepts as the Circular Economy and the Anthropocene have had in the recent past, a future step to develop an ecological worldview across society, and nourish individual identities deeply committed with the preservation of natural ecosystems, is working on narratives based on the notion of human-nature interdependence.https://doi.org/10.1186/s40100-023-00259-6Sustainability transitionSustainable consumptionSustainable lifestyleAffluenceSufficiencyFrugality
spellingShingle M. Borrello
L. Cembalo
V. D’Amico
Narratives to revert overconsumption: human-nature interdependence and Circular Economy
Agricultural and Food Economics
Sustainability transition
Sustainable consumption
Sustainable lifestyle
Affluence
Sufficiency
Frugality
title Narratives to revert overconsumption: human-nature interdependence and Circular Economy
title_full Narratives to revert overconsumption: human-nature interdependence and Circular Economy
title_fullStr Narratives to revert overconsumption: human-nature interdependence and Circular Economy
title_full_unstemmed Narratives to revert overconsumption: human-nature interdependence and Circular Economy
title_short Narratives to revert overconsumption: human-nature interdependence and Circular Economy
title_sort narratives to revert overconsumption human nature interdependence and circular economy
topic Sustainability transition
Sustainable consumption
Sustainable lifestyle
Affluence
Sufficiency
Frugality
url https://doi.org/10.1186/s40100-023-00259-6
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AT lcembalo narrativestorevertoverconsumptionhumannatureinterdependenceandcirculareconomy
AT vdamico narrativestorevertoverconsumptionhumannatureinterdependenceandcirculareconomy