The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-07-01
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| Series: | Frontiers in Public Health |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2022.969523/full |
| _version_ | 1811311928770822144 |
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| author | Sahala Benny Pasaribu Dewiana Novitasari Francisca Sestri Goestjahjanti Tonny Hendratono |
| author_facet | Sahala Benny Pasaribu Dewiana Novitasari Francisca Sestri Goestjahjanti Tonny Hendratono |
| author_sort | Sahala Benny Pasaribu |
| collection | DOAJ |
| first_indexed | 2024-04-13T10:27:33Z |
| format | Article |
| id | doaj.art-91d0a82287244ffc8d36a329896fcf24 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-04-13T10:27:33Z |
| publishDate | 2022-07-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-91d0a82287244ffc8d36a329896fcf242022-12-22T02:50:16ZengFrontiers Media S.A.Frontiers in Public Health2296-25652022-07-011010.3389/fpubh.2022.969523969523The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemicSahala Benny Pasaribu0Dewiana Novitasari1Francisca Sestri Goestjahjanti2Tonny Hendratono3Faculty of Economics and Business, Trilogi University, South Jakarta, IndonesiaEconomics and Management Department, Sekolah Tinggi Ilmu Ekonomi Insan Pembangunan, Tangerang, IndonesiaEconomics and Management Department, Sekolah Tinggi Ilmu Ekonomi Insan Pembangunan, Tangerang, IndonesiaTourism Department, Sekolah Tinggi Pariwisata Ambarrukmo, Yogjakarta, Indonesiahttps://www.frontiersin.org/articles/10.3389/fpubh.2022.969523/fulldigital marketinghealth care industriesdigital eraCOVID-19pandemichospital |
| spellingShingle | Sahala Benny Pasaribu Dewiana Novitasari Francisca Sestri Goestjahjanti Tonny Hendratono The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic Frontiers in Public Health digital marketing health care industries digital era COVID-19 pandemic hospital |
| title | The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic |
| title_full | The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic |
| title_fullStr | The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic |
| title_full_unstemmed | The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic |
| title_short | The impact and challenges of digital marketing in the health care industry during the digital era and the COVID-19 pandemic |
| title_sort | impact and challenges of digital marketing in the health care industry during the digital era and the covid 19 pandemic |
| topic | digital marketing health care industries digital era COVID-19 pandemic hospital |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2022.969523/full |
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