| Summary: | Abstract: Objective: The purpose of this study was to analyze the role of patterns in the reading behavior of students of Tabriz University based on Bandura's observational learning theory. Methodology: The research method was a descriptive survey. The statistical population of this study were 9833 undergraduate students of Tabriz University. 373 people were selected using relative stratified sampling method using Krejci-Morgan table. The data gathering tool was a researcher-made questionnaire based on the components of Bandura's observational learning theory. The validity of the tool was confirmed by experts of Knowledge and information science. The reliability of the whole tool was calculated using Cronbach's alpha coefficient as 0.869. Findings: The findings showed that 46% of students followed their study patterns through the social network. The Reading pattern of Tabriz University students are Friends and Teachers with an average of 3.62 and 3.57 respectively. The results of the ANOVA test showed that the amount of "Reading" amoung major educational groups was significantly different. The results of multiple regression analysis showed that all independent variables, “Attention”, “Retention”, “Motor Reproduction”, and “Motivation” were entered into the equation, which 64% of variations of the reading variable were explained by these four variables. As a result, students' reading behavior can be explained based on Bandura's observational learning theory.Originality: Employing Bandura's observational learning theory to explain the study among students is the main novelty of this paper.
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