Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.

Using a large social media dataset and open-vocabulary methods from computational linguistics, we explored differences in language use across gender, affiliation, and assertiveness. In Study 1, we analyzed topics (groups of semantically similar words) across 10 million messages from over 52,000 Face...

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Main Authors: Gregory Park, David Bryce Yaden, H Andrew Schwartz, Margaret L Kern, Johannes C Eichstaedt, Michael Kosinski, David Stillwell, Lyle H Ungar, Martin E P Seligman
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2016-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4881750?pdf=render
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author Gregory Park
David Bryce Yaden
H Andrew Schwartz
Margaret L Kern
Johannes C Eichstaedt
Michael Kosinski
David Stillwell
Lyle H Ungar
Martin E P Seligman
author_facet Gregory Park
David Bryce Yaden
H Andrew Schwartz
Margaret L Kern
Johannes C Eichstaedt
Michael Kosinski
David Stillwell
Lyle H Ungar
Martin E P Seligman
author_sort Gregory Park
collection DOAJ
description Using a large social media dataset and open-vocabulary methods from computational linguistics, we explored differences in language use across gender, affiliation, and assertiveness. In Study 1, we analyzed topics (groups of semantically similar words) across 10 million messages from over 52,000 Facebook users. Most language differed little across gender. However, topics most associated with self-identified female participants included friends, family, and social life, whereas topics most associated with self-identified male participants included swearing, anger, discussion of objects instead of people, and the use of argumentative language. In Study 2, we plotted male- and female-linked language topics along two interpersonal dimensions prevalent in gender research: affiliation and assertiveness. In a sample of over 15,000 Facebook users, we found substantial gender differences in the use of affiliative language and slight differences in assertive language. Language used more by self-identified females was interpersonally warmer, more compassionate, polite, and-contrary to previous findings-slightly more assertive in their language use, whereas language used more by self-identified males was colder, more hostile, and impersonal. Computational linguistic analysis combined with methods to automatically label topics offer means for testing psychological theories unobtrusively at large scale.
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spelling doaj.art-91e5bc2748754de58d329c087a5164012022-12-22T01:57:45ZengPublic Library of Science (PLoS)PLoS ONE1932-62032016-01-01115e015588510.1371/journal.pone.0155885Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.Gregory ParkDavid Bryce YadenH Andrew SchwartzMargaret L KernJohannes C EichstaedtMichael KosinskiDavid StillwellLyle H UngarMartin E P SeligmanUsing a large social media dataset and open-vocabulary methods from computational linguistics, we explored differences in language use across gender, affiliation, and assertiveness. In Study 1, we analyzed topics (groups of semantically similar words) across 10 million messages from over 52,000 Facebook users. Most language differed little across gender. However, topics most associated with self-identified female participants included friends, family, and social life, whereas topics most associated with self-identified male participants included swearing, anger, discussion of objects instead of people, and the use of argumentative language. In Study 2, we plotted male- and female-linked language topics along two interpersonal dimensions prevalent in gender research: affiliation and assertiveness. In a sample of over 15,000 Facebook users, we found substantial gender differences in the use of affiliative language and slight differences in assertive language. Language used more by self-identified females was interpersonally warmer, more compassionate, polite, and-contrary to previous findings-slightly more assertive in their language use, whereas language used more by self-identified males was colder, more hostile, and impersonal. Computational linguistic analysis combined with methods to automatically label topics offer means for testing psychological theories unobtrusively at large scale.http://europepmc.org/articles/PMC4881750?pdf=render
spellingShingle Gregory Park
David Bryce Yaden
H Andrew Schwartz
Margaret L Kern
Johannes C Eichstaedt
Michael Kosinski
David Stillwell
Lyle H Ungar
Martin E P Seligman
Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
PLoS ONE
title Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
title_full Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
title_fullStr Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
title_full_unstemmed Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
title_short Women are Warmer but No Less Assertive than Men: Gender and Language on Facebook.
title_sort women are warmer but no less assertive than men gender and language on facebook
url http://europepmc.org/articles/PMC4881750?pdf=render
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