Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam
This study aims to define and measure key factors of the satisfaction and revisit-intention of pilgrimage tourists to B� Ch�a X? Shrine in Vietnam. The study involved both qualitative and quantitative methods: (i) qualitative research was carried out through focus group discussions with pilgrimage t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2021-10-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol9/iss4/9 |
| _version_ | 1818971091530416128 |
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| author | Bang Nguyen Viet Si Nguyen Van |
| author_facet | Bang Nguyen Viet Si Nguyen Van |
| author_sort | Bang Nguyen Viet |
| collection | DOAJ |
| description | This study aims to define and measure key factors of the satisfaction and revisit-intention of pilgrimage tourists to B� Ch�a X? Shrine in Vietnam. The study involved both qualitative and quantitative methods: (i) qualitative research was carried out through focus group discussions with pilgrimage tourists, and (ii) quantitative research was conducted through interviews with 288 pilgrimage tourists. The results showed that intentions to revisit the Ba Chua Zu Shrine was directly affected by satisfaction, destination image, cultural contact, and spirituality. The results reveal that pilgrimage destination image, spirituality and cultural contact had positive and direct significant influences on revisit-intention and via adaptive satisfaction as a mediating influence mechanism. The findings provide strong evidence to tourism administrators that destination image and cultural contact, in particular, improve pilgrim-tourist satisfaction and intent to return. This has implications for those in the tourism industry, including destination marketers, government officials, and site managers. |
| first_indexed | 2024-12-20T14:46:52Z |
| format | Article |
| id | doaj.art-91fb321597cf408f8f2bbed5816121a7 |
| institution | Directory Open Access Journal |
| issn | 2009-7379 |
| language | English |
| last_indexed | 2024-12-20T14:46:52Z |
| publishDate | 2021-10-01 |
| publisher | Technological University Dublin |
| record_format | Article |
| series | International Journal of Religious Tourism and Pilgrimage |
| spelling | doaj.art-91fb321597cf408f8f2bbed5816121a72022-12-21T19:37:05ZengTechnological University DublinInternational Journal of Religious Tourism and Pilgrimage2009-73792021-10-019410.21427/6808-ct83Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in VietnamBang Nguyen Viet0Si Nguyen Van1University of Economics Ho Chi Minh CityUniversity of Economics Ho Chi Minh CityThis study aims to define and measure key factors of the satisfaction and revisit-intention of pilgrimage tourists to B� Ch�a X? Shrine in Vietnam. The study involved both qualitative and quantitative methods: (i) qualitative research was carried out through focus group discussions with pilgrimage tourists, and (ii) quantitative research was conducted through interviews with 288 pilgrimage tourists. The results showed that intentions to revisit the Ba Chua Zu Shrine was directly affected by satisfaction, destination image, cultural contact, and spirituality. The results reveal that pilgrimage destination image, spirituality and cultural contact had positive and direct significant influences on revisit-intention and via adaptive satisfaction as a mediating influence mechanism. The findings provide strong evidence to tourism administrators that destination image and cultural contact, in particular, improve pilgrim-tourist satisfaction and intent to return. This has implications for those in the tourism industry, including destination marketers, government officials, and site managers.https://arrow.tudublin.ie/ijrtp/vol9/iss4/9pilgrimage destination imagerevisit-intentionsatisfactionspiritualitycultural contact |
| spellingShingle | Bang Nguyen Viet Si Nguyen Van Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam International Journal of Religious Tourism and Pilgrimage pilgrimage destination image revisit-intention satisfaction spirituality cultural contact |
| title | Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam |
| title_full | Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam |
| title_fullStr | Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam |
| title_full_unstemmed | Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam |
| title_short | Factors Affecting Satisfaction and Revisit-intention of Pilgrimage Tourists: B� Ch�a X? Shrine in Vietnam |
| title_sort | factors affecting satisfaction and revisit intention of pilgrimage tourists b� ch�a x shrine in vietnam |
| topic | pilgrimage destination image revisit-intention satisfaction spirituality cultural contact |
| url | https://arrow.tudublin.ie/ijrtp/vol9/iss4/9 |
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