Exposure to e-cigarette advertising and young people’s use of e-cigarettes: A four-country study
Introduction The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people’s exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2023-10-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.tobaccoinduceddiseases.org/Exposure-to-e-cigarette-advertising-and-young-people-s-use-of-ne-cigarettes-A-four,172414,0,2.html |
| _version_ | 1797390093991804928 |
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| author | Simone Pettigrew Joseph A. Santos Ana-Catarina Pinho-Gomes Yuan Li Alexandra Jones |
| author_facet | Simone Pettigrew Joseph A. Santos Ana-Catarina Pinho-Gomes Yuan Li Alexandra Jones |
| author_sort | Simone Pettigrew |
| collection | DOAJ |
| description | Introduction
The World Health Organization recommends banning all forms of
e-cigarette advertising, promotion, and sponsorship. The aims of the present study
were to: 1) examine young people’s exposure to e-cigarette advertising across
a wide range of media in four diverse countries; and 2) identify any association
between the number of different types of media exposures and e-cigarette use.
Methods
A cross-sectional online survey was administered to approximately 1000
people aged 15–30 years in Australia, China, India, and the United Kingdom
(n=4107). The survey assessed demographic characteristics, e-cigarette and
tobacco use, numbers of friends and family members who vape, and exposure to
multiple forms of e-cigarette advertising (e.g. television, radio, print, and various
types of social media). Descriptive analyses were conducted on those who had
heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic
regression analysis was used to identify factors associated with e-cigarette ever
use (significance threshold p<0.05).
Results
The majority (85%) of respondents who had heard of e-cigarettes reported
being exposed to e-cigarette advertising on at least one type of media, and the
average number of types of media to which respondents were exposed was 5
(range: 0–17). The number of media types was significantly associated with ever
use of e-cigarettes (OR=1.05; 95% CI: 1.02–1.08, p=0.001).
Conclusions
Despite advertising restrictions in place in all four countries, large
majorities of young people reported being exposed to e-cigarette advertising.
Social media and advertising on/around vape shops and other retailers appear to
be key exposure locations. Urgent attention is needed to address these forms of
exposure given their apparent association with e-cigarette use. |
| first_indexed | 2024-03-08T23:06:37Z |
| format | Article |
| id | doaj.art-9200f9379ed74bf997caa6e5a880e20d |
| institution | Directory Open Access Journal |
| issn | 1617-9625 |
| language | English |
| last_indexed | 2024-03-08T23:06:37Z |
| publishDate | 2023-10-01 |
| publisher | European Publishing |
| record_format | Article |
| series | Tobacco Induced Diseases |
| spelling | doaj.art-9200f9379ed74bf997caa6e5a880e20d2023-12-15T12:41:23ZengEuropean PublishingTobacco Induced Diseases1617-96252023-10-0121October1810.18332/tid/172414172414Exposure to e-cigarette advertising and young people’s use of e-cigarettes: A four-country studySimone Pettigrew0https://orcid.org/0000-0003-3921-1174Joseph A. Santos1https://orcid.org/0000-0002-8195-3887Ana-Catarina Pinho-Gomes2https://orcid.org/0000-0001-9895-1493Yuan Li3https://orcid.org/0000-0003-1887-7065Alexandra Jones4https://orcid.org/0000-0001-5039-144XThe George Institute for Global Health, University of New South Wales, Sydney, AustraliaThe George Institute for Global Health, University of New South Wales, Sydney, AustraliaThe George Institute for Global Health, London, United KingdomThe George Institute for Global Health, University of New South Wales, Sydney, AustraliaThe George Institute for Global Health, University of New South Wales, Sydney, AustraliaIntroduction The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people’s exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use. Methods A cross-sectional online survey was administered to approximately 1000 people aged 15–30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05). Results The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0–17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02–1.08, p=0.001). Conclusions Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.http://www.tobaccoinduceddiseases.org/Exposure-to-e-cigarette-advertising-and-young-people-s-use-of-ne-cigarettes-A-four,172414,0,2.htmle-cigarettesvapingadvertisingpromotionmarketing |
| spellingShingle | Simone Pettigrew Joseph A. Santos Ana-Catarina Pinho-Gomes Yuan Li Alexandra Jones Exposure to e-cigarette advertising and young people’s use of e-cigarettes: A four-country study Tobacco Induced Diseases e-cigarettes vaping advertising promotion marketing |
| title | Exposure to e-cigarette advertising and young people’s use of
e-cigarettes: A four-country study |
| title_full | Exposure to e-cigarette advertising and young people’s use of
e-cigarettes: A four-country study |
| title_fullStr | Exposure to e-cigarette advertising and young people’s use of
e-cigarettes: A four-country study |
| title_full_unstemmed | Exposure to e-cigarette advertising and young people’s use of
e-cigarettes: A four-country study |
| title_short | Exposure to e-cigarette advertising and young people’s use of
e-cigarettes: A four-country study |
| title_sort | exposure to e cigarette advertising and young people s use of e cigarettes a four country study |
| topic | e-cigarettes vaping advertising promotion marketing |
| url | http://www.tobaccoinduceddiseases.org/Exposure-to-e-cigarette-advertising-and-young-people-s-use-of-ne-cigarettes-A-four,172414,0,2.html |
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