The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector
Digital strategy is one of the methods adopted by organizations to use digital technology to achieve business goals, improve performance, and enhance competitive advantage by significantly improving customer experience. Success in achieving competitive advantage requires implementing the digital str...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2024-01-01
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| Series: | Problems and Perspectives in Management |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19524/PPM_2024_01_Afaishat.pdf |
| _version_ | 1797352104411529216 |
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| author | Tayseer AL Afaishat Maan Al-Maadhedee Ismail Yamin |
| author_facet | Tayseer AL Afaishat Maan Al-Maadhedee Ismail Yamin |
| author_sort | Tayseer AL Afaishat |
| collection | DOAJ |
| description | Digital strategy is one of the methods adopted by organizations to use digital technology to achieve business goals, improve performance, and enhance competitive advantage by significantly improving customer experience. Success in achieving competitive advantage requires implementing the digital strategy effectively. The study aims to determine the impact of adopting the digital strategy on the possession of competitive advantage with the moderating role of employee satisfaction in the Jordanian banking sector. Data were collected from 397 employees working in twelve Jordanian banks. The SPSS software was used to analyze the data and test the hypotheses. The results show that adopting digital strategy dimensions explains 55.6% of the variance of competitive advantage dimensions. Data, quality, and flexibility explain 45.8%, 44.8%, and 47.3% of the variance of competitive advantage, respectively. Also, the results show a positive impact of digital strategy dimensions (technologies, data, human resources, and operations) on competitive advantage dimensions (quality, flexibility, and cost). Moreover, the results also show that employee satisfaction moderates and enhances the relationship between adopting the digital strategy and possessing competitive advantages. The study recommended that decision-makers in commercial banks pay attention to applying digital technology because it enhances the speed and quality of providing services to customers. |
| first_indexed | 2024-03-08T13:10:30Z |
| format | Article |
| id | doaj.art-9200fe18f80f465891f028bf0de02866 |
| institution | Directory Open Access Journal |
| issn | 1727-7051 1810-5467 |
| language | English |
| last_indexed | 2024-03-08T13:10:30Z |
| publishDate | 2024-01-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj.art-9200fe18f80f465891f028bf0de028662024-01-18T13:24:34ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672024-01-0122119320410.21511/ppm.22(1).2024.1719524The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sectorTayseer AL Afaishat0https://orcid.org/0000-0001-9046-0374Maan Al-Maadhedee1https://orcid.org/0000-0003-4023-9254Ismail Yamin2https://orcid.org/0000-0003-2008-1517Ph.D., Assistant Professor, Business Administration Department, Faculty of Business, Amman Arab UniversityPh.D., Professor, Faculty of Administration and Economics, University of MosulPh.D., Professor, Finance Department, Amman Arab University, JordanDigital strategy is one of the methods adopted by organizations to use digital technology to achieve business goals, improve performance, and enhance competitive advantage by significantly improving customer experience. Success in achieving competitive advantage requires implementing the digital strategy effectively. The study aims to determine the impact of adopting the digital strategy on the possession of competitive advantage with the moderating role of employee satisfaction in the Jordanian banking sector. Data were collected from 397 employees working in twelve Jordanian banks. The SPSS software was used to analyze the data and test the hypotheses. The results show that adopting digital strategy dimensions explains 55.6% of the variance of competitive advantage dimensions. Data, quality, and flexibility explain 45.8%, 44.8%, and 47.3% of the variance of competitive advantage, respectively. Also, the results show a positive impact of digital strategy dimensions (technologies, data, human resources, and operations) on competitive advantage dimensions (quality, flexibility, and cost). Moreover, the results also show that employee satisfaction moderates and enhances the relationship between adopting the digital strategy and possessing competitive advantages. The study recommended that decision-makers in commercial banks pay attention to applying digital technology because it enhances the speed and quality of providing services to customers.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19524/PPM_2024_01_Afaishat.pdfbanking sectorcompetitive advantagecostdigital technologiesemployee satisfactionoperations |
| spellingShingle | Tayseer AL Afaishat Maan Al-Maadhedee Ismail Yamin The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector Problems and Perspectives in Management banking sector competitive advantage cost digital technologies employee satisfaction operations |
| title | The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector |
| title_full | The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector |
| title_fullStr | The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector |
| title_full_unstemmed | The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector |
| title_short | The impact of adopting the digital strategy on the competitive advantage: A moderating role of employee satisfaction in the Jordanian banking sector |
| title_sort | impact of adopting the digital strategy on the competitive advantage a moderating role of employee satisfaction in the jordanian banking sector |
| topic | banking sector competitive advantage cost digital technologies employee satisfaction operations |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19524/PPM_2024_01_Afaishat.pdf |
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