SWOT Analysis as a Determinant of Marketing Strategy Case

SWOT Analysis as a Determinant of Marketing Strategy Case

Technology is increasingly sophisticated so it can provide convenience for mankind. However, it is undeniable that the era of globalization has made transactions easier, but has tightened business competition. This study aims to organize the description by making it controllable. The description is...

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Bibliographic Details
Main Authors: Viviana Viviana, Victor Victor
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2022-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
SWOT Analysis
Marketing Strategy
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/1751

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