Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia
Mohammed Ahmed,1 Abdu Seid2 1Department of Public Health, College of Health Science, Woldia University, Woldia, Ethiopia; 2Department of Midwifery, College of Health Science, Woldia University, Woldia, EthiopiaCorrespondence: Mohammed Ahmed Email mohaasrar12@gmail.comBackground: Family planning help...
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| Format: | Article |
| Language: | English |
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Dove Medical Press
2020-09-01
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| Series: | International Journal of Women's Health |
| Subjects: | |
| Online Access: | https://www.dovepress.com/association-between-exposure-to-mass-media-family-planning-messages-an-peer-reviewed-article-IJWH |
| _version_ | 1818845921370177536 |
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| author | Ahmed M Seid A |
| author_facet | Ahmed M Seid A |
| author_sort | Ahmed M |
| collection | DOAJ |
| description | Mohammed Ahmed,1 Abdu Seid2 1Department of Public Health, College of Health Science, Woldia University, Woldia, Ethiopia; 2Department of Midwifery, College of Health Science, Woldia University, Woldia, EthiopiaCorrespondence: Mohammed Ahmed Email mohaasrar12@gmail.comBackground: Family planning helps to reduce poverty, increase gender equity, prevent the spread of sexually transmitted infections, and reduce maternal, infant, and childhood mortality. Hence, this study aimed to examine the association between exposure to mass media family planning messages and the utilization of modern contraceptives among urban and rural youth women in Ethiopia.Methods: A comparative cross-sectional study using the 2016 Ethiopia Demographic and Health Survey (EDHS) data set was applied. The data were analyzed with SPSS version 20. Multivariate logistic regression analysis was performed to assess the association between exposure to mass media family planning messages and the utilization of modern contraceptives by controlling confounders. An adjusted odds ratio with a 95% confidence interval was considered to declare a statistically significant association.Results: The total sample was comprised of 6401 women (4061 from rural and 2340 from the urban area). There was no association between women exposed to mass media family planning messages and the utilization of modern contraceptives in rural areas. Surprisingly, this study showed that women exposed to mass media family planning messages in an urban area were less likely to use modern contraception by 62% (AOR: 0.38; 95% CI: 0.21, 0.68).Conclusion: The present study revealed that there was no significant association between women exposed to mass media family planning messages and utilization of modern contraceptives in rural areas. But, women exposed to mass media family planning messages in urban areas were less likely to use modern contraception. The study showed the role of inequalities in modern contraceptive utilization as shaped by structural and intermediary factors including religion, location, household wealth, education, and the number of children. This implies that the use of modern contraceptive use may be more impactful if cultural, geographical, and socioeconomic barriers are addressed.Keywords: family planning message, youth women, modern contraceptive, Ethiopia |
| first_indexed | 2024-12-19T05:37:20Z |
| format | Article |
| id | doaj.art-921ec827d1f649afbb53b145846140ed |
| institution | Directory Open Access Journal |
| issn | 1179-1411 |
| language | English |
| last_indexed | 2024-12-19T05:37:20Z |
| publishDate | 2020-09-01 |
| publisher | Dove Medical Press |
| record_format | Article |
| series | International Journal of Women's Health |
| spelling | doaj.art-921ec827d1f649afbb53b145846140ed2022-12-21T20:34:06ZengDove Medical PressInternational Journal of Women's Health1179-14112020-09-01Volume 1271972956944Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in EthiopiaAhmed MSeid AMohammed Ahmed,1 Abdu Seid2 1Department of Public Health, College of Health Science, Woldia University, Woldia, Ethiopia; 2Department of Midwifery, College of Health Science, Woldia University, Woldia, EthiopiaCorrespondence: Mohammed Ahmed Email mohaasrar12@gmail.comBackground: Family planning helps to reduce poverty, increase gender equity, prevent the spread of sexually transmitted infections, and reduce maternal, infant, and childhood mortality. Hence, this study aimed to examine the association between exposure to mass media family planning messages and the utilization of modern contraceptives among urban and rural youth women in Ethiopia.Methods: A comparative cross-sectional study using the 2016 Ethiopia Demographic and Health Survey (EDHS) data set was applied. The data were analyzed with SPSS version 20. Multivariate logistic regression analysis was performed to assess the association between exposure to mass media family planning messages and the utilization of modern contraceptives by controlling confounders. An adjusted odds ratio with a 95% confidence interval was considered to declare a statistically significant association.Results: The total sample was comprised of 6401 women (4061 from rural and 2340 from the urban area). There was no association between women exposed to mass media family planning messages and the utilization of modern contraceptives in rural areas. Surprisingly, this study showed that women exposed to mass media family planning messages in an urban area were less likely to use modern contraception by 62% (AOR: 0.38; 95% CI: 0.21, 0.68).Conclusion: The present study revealed that there was no significant association between women exposed to mass media family planning messages and utilization of modern contraceptives in rural areas. But, women exposed to mass media family planning messages in urban areas were less likely to use modern contraception. The study showed the role of inequalities in modern contraceptive utilization as shaped by structural and intermediary factors including religion, location, household wealth, education, and the number of children. This implies that the use of modern contraceptive use may be more impactful if cultural, geographical, and socioeconomic barriers are addressed.Keywords: family planning message, youth women, modern contraceptive, Ethiopiahttps://www.dovepress.com/association-between-exposure-to-mass-media-family-planning-messages-an-peer-reviewed-article-IJWHfamily planning messageyouth womenmodern contraceptiveethiopia |
| spellingShingle | Ahmed M Seid A Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia International Journal of Women's Health family planning message youth women modern contraceptive ethiopia |
| title | Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia |
| title_full | Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia |
| title_fullStr | Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia |
| title_full_unstemmed | Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia |
| title_short | Association Between Exposure to Mass Media Family Planning Messages and Utilization of Modern Contraceptive Among Urban and Rural Youth Women in Ethiopia |
| title_sort | association between exposure to mass media family planning messages and utilization of modern contraceptive among urban and rural youth women in ethiopia |
| topic | family planning message youth women modern contraceptive ethiopia |
| url | https://www.dovepress.com/association-between-exposure-to-mass-media-family-planning-messages-an-peer-reviewed-article-IJWH |
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