Prasowy wizerunek przedsiębiorców
Recently the image of an entrepreneur - that is still a subject of numerous stereotypes - has evolved. Despite the fact that the consciousness-transforming processes take a long time in the reference to Poles - one of the obvious factors is the world of politics - the growth of positive opinions abo...
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| Format: | Article |
| Language: | English |
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Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie
2007-01-01
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| Series: | Przedsiębiorczość - Edukacja |
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| Online Access: | https://p-e.up.krakow.pl/article/view/643 |
| Summary: | Recently the image of an entrepreneur - that is still a subject of numerous stereotypes - has evolved. Despite the fact that the consciousness-transforming processes take a long time in the reference to Poles - one of the obvious factors is the world of politics - the growth of positive opinions about the honesty and industriousness of businessmen can be observed. In addition, the career of an entrepreneur is more and more desirable - in the parents’ view also for the children.
According to the research based on the example of Słupsk subregion, the entrepreneur’s image in the press is not homogenous. The groups of negative and positive attitudes are easily distinguished. The presented types of entrepreneurs are distinctly varied, but their recognition should be analyzed not stochastically, but as a process connected to the ongoing adaptation of economic subjects to the transforming environment. |
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| ISSN: | 2083-3296 2449-9048 |