Modularity in automakers: a research under the strategy point of view

The relationships between the application of modularity in the car industry and the organizational strategies are a study field which needs to be better understood. This study is intended to research the organizational strategies and competencies inherent to the modularity process in the car-making...

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Main Authors: José Antonio Carnevalli, José Eduardo Rodrigues de Souza, Samuel Carvalho de Benedicto, Mário Sérgio Salerno, Paulo A Cauchick Miguel
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2015-06-01
Series:Revista Produção Online
Subjects:
Online Access:http://producaoonline.org.br/rpo/article/view/1741
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author José Antonio Carnevalli
José Eduardo Rodrigues de Souza
Samuel Carvalho de Benedicto
Mário Sérgio Salerno
Paulo A Cauchick Miguel
author_facet José Antonio Carnevalli
José Eduardo Rodrigues de Souza
Samuel Carvalho de Benedicto
Mário Sérgio Salerno
Paulo A Cauchick Miguel
author_sort José Antonio Carnevalli
collection DOAJ
description The relationships between the application of modularity in the car industry and the organizational strategies are a study field which needs to be better understood. This study is intended to research the organizational strategies and competencies inherent to the modularity process in the car-making enterprises. Case-based research was conducted in two car-makers. The study shows that the modularity process has been used to transfer fixed costs to the suppliers generating dependence among the enterprises and making the change of supplier difficult whenever necessary. There is concern of the car-makers in creating strategies capable of preventing the loss of know how. For this reason, not all the projects of the modules are outsourced. It was found that the enterprises studied reached partially the essential competencies and operate at the level of the distinctive competencies, but enough to give support to modular strategy. The set of organizational strategies and competencies conquered held in the construction of competitive advantage in those enterprises.
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spelling doaj.art-924b80cebb734c0486bdab8d3f114a7e2022-12-21T18:52:14ZengUniversidade Federal de Santa CatarinaRevista Produção Online1676-19012015-06-0115243345710.14488/1676-1901.v15i2.1741680Modularity in automakers: a research under the strategy point of viewJosé Antonio Carnevalli0José Eduardo Rodrigues de Souza1Samuel Carvalho de Benedicto2Mário Sérgio Salerno3Paulo A Cauchick Miguel4NUPEX-CEA; PUC-CampinasNUPEX-CEA; PUC-CampinasNUPEX-CEA; PUC-CampinasUniversidade de São PauloUniversidade de São PauloThe relationships between the application of modularity in the car industry and the organizational strategies are a study field which needs to be better understood. This study is intended to research the organizational strategies and competencies inherent to the modularity process in the car-making enterprises. Case-based research was conducted in two car-makers. The study shows that the modularity process has been used to transfer fixed costs to the suppliers generating dependence among the enterprises and making the change of supplier difficult whenever necessary. There is concern of the car-makers in creating strategies capable of preventing the loss of know how. For this reason, not all the projects of the modules are outsourced. It was found that the enterprises studied reached partially the essential competencies and operate at the level of the distinctive competencies, but enough to give support to modular strategy. The set of organizational strategies and competencies conquered held in the construction of competitive advantage in those enterprises.http://producaoonline.org.br/rpo/article/view/1741Estratégia. Competências. Modularidade. Indústria automobilística.
spellingShingle José Antonio Carnevalli
José Eduardo Rodrigues de Souza
Samuel Carvalho de Benedicto
Mário Sérgio Salerno
Paulo A Cauchick Miguel
Modularity in automakers: a research under the strategy point of view
Revista Produção Online
Estratégia. Competências. Modularidade. Indústria automobilística.
title Modularity in automakers: a research under the strategy point of view
title_full Modularity in automakers: a research under the strategy point of view
title_fullStr Modularity in automakers: a research under the strategy point of view
title_full_unstemmed Modularity in automakers: a research under the strategy point of view
title_short Modularity in automakers: a research under the strategy point of view
title_sort modularity in automakers a research under the strategy point of view
topic Estratégia. Competências. Modularidade. Indústria automobilística.
url http://producaoonline.org.br/rpo/article/view/1741
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