The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach

Satisfaction is one of the key factors which influences customer loyalty. We assume that the satisfied customer will be willing to use the ssame service provider again. The overall passengers´ satisfaction with public city transport may be affected by the overall service quality. Frequency, punct...

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Main Author: Pawlasova Pavlina
Format: Article
Language:English
Published: Tomas Bata University in Zlín 2015-12-01
Series:Journal of Competitiveness
Subjects:
Online Access:http://www.cjournal.cz/files/203.pdf
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author Pawlasova Pavlina
author_facet Pawlasova Pavlina
author_sort Pawlasova Pavlina
collection DOAJ
description Satisfaction is one of the key factors which influences customer loyalty. We assume that the satisfied customer will be willing to use the ssame service provider again. The overall passengers´ satisfaction with public city transport may be affected by the overall service quality. Frequency, punctuality, cleanliness in the vehicle, proximity, speed, fare, accessibility and safety of transport, information and other factors can influence passengers´ satisfaction. The aim of this paper is to quantify factors and identify the most important factors influencing customer satisfaction with public city transport within conditions of the Czech Republic. Two methods of analysis are applied in order to fulfil the aim. The method of factor analysis and the method Varimax were used in order to categorize variables according to their mutual relations. The method of structural equation modelling was used to evaluate the factors and validate the model. Then, the optimal model was found. The logistic parameters, including service continuity and frequency, and service, including information rate, station proximity and vehicle cleanliness, are the factors influencing passengers´ satisfaction on a large scale.
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spelling doaj.art-9260d1fefa51451d8825983588e82bad2022-12-22T02:55:59ZengTomas Bata University in ZlínJournal of Competitiveness1804-171X1804-17282015-12-0174183210.7441/joc.2015.04.02The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling ApproachPawlasova Pavlina0Technical University of OstravaSatisfaction is one of the key factors which influences customer loyalty. We assume that the satisfied customer will be willing to use the ssame service provider again. The overall passengers´ satisfaction with public city transport may be affected by the overall service quality. Frequency, punctuality, cleanliness in the vehicle, proximity, speed, fare, accessibility and safety of transport, information and other factors can influence passengers´ satisfaction. The aim of this paper is to quantify factors and identify the most important factors influencing customer satisfaction with public city transport within conditions of the Czech Republic. Two methods of analysis are applied in order to fulfil the aim. The method of factor analysis and the method Varimax were used in order to categorize variables according to their mutual relations. The method of structural equation modelling was used to evaluate the factors and validate the model. Then, the optimal model was found. The logistic parameters, including service continuity and frequency, and service, including information rate, station proximity and vehicle cleanliness, are the factors influencing passengers´ satisfaction on a large scale.http://www.cjournal.cz/files/203.pdffactor analysispublic transportsatisfactionstructural equation modelling
spellingShingle Pawlasova Pavlina
The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
Journal of Competitiveness
factor analysis
public transport
satisfaction
structural equation modelling
title The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
title_full The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
title_fullStr The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
title_full_unstemmed The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
title_short The Factors Influencing Satisfaction with Public City Transport: A Structural Equation Modelling Approach
title_sort factors influencing satisfaction with public city transport a structural equation modelling approach
topic factor analysis
public transport
satisfaction
structural equation modelling
url http://www.cjournal.cz/files/203.pdf
work_keys_str_mv AT pawlasovapavlina thefactorsinfluencingsatisfactionwithpubliccitytransportastructuralequationmodellingapproach
AT pawlasovapavlina factorsinfluencingsatisfactionwithpubliccitytransportastructuralequationmodellingapproach