States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective

This article analyses the challenges that Nigeria is confronted with in regard to its potential and utilization of soft power. The utilization of soft power among state actors has become a dominant feature in international relations. The expensive nature of military actions, human loss, coupled with...

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Main Authors: FI Braimah, Z Edo
Format: Article
Language:English
Published: Batalea Publishers 2020-12-01
Series:Journal of Public Administration and Development Alternatives
Subjects:
Online Access:https://journals.co.za/doi/pdf/10.10520/ejc-jpada-v5-n3-a2
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author FI Braimah
Z Edo
author_facet FI Braimah
Z Edo
author_sort FI Braimah
collection DOAJ
description This article analyses the challenges that Nigeria is confronted with in regard to its potential and utilization of soft power. The utilization of soft power among state actors has become a dominant feature in international relations. The expensive nature of military actions, human loss, coupled with the fact that it does not always lead to compliance with international laws, has led to the popularity of soft power politics. For a developing country like Nigeria, which is the most populous country in Africa, the significance in annexing its soft power potential within and outside Africa cannot be overstated. The Twenty-First Century has witnessed massive investment from countries even with authoritarian government systems towards improving their soft power potential. How Nigeria utilizes its soft power potential will determine its level of development and influence in regional and global politics. The article outlines various challenges, such as corruption and insecurity that affect Nigeria’s capacity to explore its soft power potential. Also, the article finds that Nigeria has massive soft power capacity and that there is a realistic potential to overcome the existing challenges in order to deploy its soft power. The article recommends, amongst others, that the “Nigeria-first” foreign policy should be skewed to attract foreign direct investments; also, it suggest that the departments of culture and tourism in the national and sub-national governments should formulate purposive courses of action that will usher a pragmatic development of Nigeria’s soft power potential.
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spelling doaj.art-9260f19bd21f4a67be8a950411aea7b62024-01-11T07:44:44ZengBatalea PublishersJournal of Public Administration and Development Alternatives2415-54462020-12-015311710.55190/WHWS9388States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian PerspectiveFI Braimah0Z Edo1Elizade University, Nigeria Delta State University, Nigeria This article analyses the challenges that Nigeria is confronted with in regard to its potential and utilization of soft power. The utilization of soft power among state actors has become a dominant feature in international relations. The expensive nature of military actions, human loss, coupled with the fact that it does not always lead to compliance with international laws, has led to the popularity of soft power politics. For a developing country like Nigeria, which is the most populous country in Africa, the significance in annexing its soft power potential within and outside Africa cannot be overstated. The Twenty-First Century has witnessed massive investment from countries even with authoritarian government systems towards improving their soft power potential. How Nigeria utilizes its soft power potential will determine its level of development and influence in regional and global politics. The article outlines various challenges, such as corruption and insecurity that affect Nigeria’s capacity to explore its soft power potential. Also, the article finds that Nigeria has massive soft power capacity and that there is a realistic potential to overcome the existing challenges in order to deploy its soft power. The article recommends, amongst others, that the “Nigeria-first” foreign policy should be skewed to attract foreign direct investments; also, it suggest that the departments of culture and tourism in the national and sub-national governments should formulate purposive courses of action that will usher a pragmatic development of Nigeria’s soft power potential.https://journals.co.za/doi/pdf/10.10520/ejc-jpada-v5-n3-a2state power; soft and hard power; corruption; democracy; human rights; nigeria
spellingShingle FI Braimah
Z Edo
States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
Journal of Public Administration and Development Alternatives
state power; soft and hard power; corruption; democracy; human rights; nigeria
title States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
title_full States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
title_fullStr States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
title_full_unstemmed States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
title_short States Soft Power Utilization in the Twenty-First Century: Pros and Cons from the Nigerian Perspective
title_sort states soft power utilization in the twenty first century pros and cons from the nigerian perspective
topic state power; soft and hard power; corruption; democracy; human rights; nigeria
url https://journals.co.za/doi/pdf/10.10520/ejc-jpada-v5-n3-a2
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AT zedo statessoftpowerutilizationinthetwentyfirstcenturyprosandconsfromthenigerianperspective