Pengaruh Saluran Distribusi dan Promosi Terhadap Kinerja Pemasaran (Studi Kasus Pada UKM Furniture Kota Semarang)
Realization of production every year on average only reaches 90 % of the target. The problems in this research are: a) How does the Infuence of Distribution Channels to Marketing Performance?; b) How does the Infuence of Promotion to Marketing Performance?; c) How does the Infuence of Distribution C...
Main Author: | Sendhang Nurseto |
---|---|
Format: | Article |
Language: | English |
Published: |
Department of Business Administration, Diponegoro University
2018-09-01
|
Series: | Jurnal Administrasi Bisnis |
Subjects: | |
Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/22695 |
Similar Items
-
PENGARUH SALURAN DISTRIBUSI DAN PROMOSI TERHADAP KINERJA PEMASARAN (STUDI KASUS PADA UKM FURNITURE KOTA SEMARANG)
by: Sendhang Nurseto
Published: (2017-10-01) -
PENGARUH ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING MELALUI INOVASI PADA UKM BIDANG FURNITURE DI KOTA SEMARANG
by: Sendhang Nurseto
Published: (2016-02-01) -
Analisis Pengaruh Lingkungan Industri Terhadap Strategi Pemasaran Dan Dampaknya Terhadap Kinerja Pemasaran: Studi pada Usaha Kecil Kerajinan Kulit Tanggulangin
by: Sendhang Nurseto
Published: (2012-09-01) -
Laporan kasus evaluasi terhadap efektivitas saluran distribusi dan promosi PT Phapros
by: , PRATOMO, M. Dani
Published: (1989) -
Peran Orientasi Pasar, Program Promosi dan Inovasi dalam Menentukan Kinerja Pemasaran Jasa
by: Retno Dewanti, et al.
Published: (2010-11-01)