Relevant Factors for Success as an Online Entrepreneur in Thailand
This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success fa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244018821757 |
| _version_ | 1819107748796694528 |
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| author | Chanchai Phonthanukitithaworn Chavis Ketkaew Phaninee Naruetharadhol |
| author_facet | Chanchai Phonthanukitithaworn Chavis Ketkaew Phaninee Naruetharadhol |
| author_sort | Chanchai Phonthanukitithaworn |
| collection | DOAJ |
| description | This research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok, Thailand. The study used Structural Equation Modeling (SEM) and Statistical Package for the Social Sciences (SPSS) for statistical analysis. The results indicated that the thirteen most relevant factors related to an online entrepreneur are ACO, EOU, government support, networking, risk-taking propensity, reliability, AFF, BIM, logistics and transportation, product quality, product price, advertising on social media and staff and employee. |
| first_indexed | 2024-12-22T02:58:58Z |
| format | Article |
| id | doaj.art-926e5358c8e6440c8bead1ad3f5a527d |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-12-22T02:58:58Z |
| publishDate | 2019-01-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-926e5358c8e6440c8bead1ad3f5a527d2022-12-21T18:41:12ZengSAGE PublishingSAGE Open2158-24402019-01-01910.1177/2158244018821757Relevant Factors for Success as an Online Entrepreneur in ThailandChanchai Phonthanukitithaworn0Chavis Ketkaew1Phaninee Naruetharadhol2Mahidol University International College, Salaya, ThailandKhon Kaen University International College, ThailandKhon Kaen University International College, ThailandThis research aims to study the success factors of an online entrepreneur. With the recent rapid growth of the online market for different goods and services, the need to investigate the business strategy of online entrepreneurs in specific markets such as in Thailand and extract relevant success factors is dire. The researcher collected data by using a seven-point Likert-type scale that measured the responses of 180 online businesses in Bangkok, Thailand. The study used Structural Equation Modeling (SEM) and Statistical Package for the Social Sciences (SPSS) for statistical analysis. The results indicated that the thirteen most relevant factors related to an online entrepreneur are ACO, EOU, government support, networking, risk-taking propensity, reliability, AFF, BIM, logistics and transportation, product quality, product price, advertising on social media and staff and employee.https://doi.org/10.1177/2158244018821757 |
| spellingShingle | Chanchai Phonthanukitithaworn Chavis Ketkaew Phaninee Naruetharadhol Relevant Factors for Success as an Online Entrepreneur in Thailand SAGE Open |
| title | Relevant Factors for Success as an Online Entrepreneur in Thailand |
| title_full | Relevant Factors for Success as an Online Entrepreneur in Thailand |
| title_fullStr | Relevant Factors for Success as an Online Entrepreneur in Thailand |
| title_full_unstemmed | Relevant Factors for Success as an Online Entrepreneur in Thailand |
| title_short | Relevant Factors for Success as an Online Entrepreneur in Thailand |
| title_sort | relevant factors for success as an online entrepreneur in thailand |
| url | https://doi.org/10.1177/2158244018821757 |
| work_keys_str_mv | AT chanchaiphonthanukitithaworn relevantfactorsforsuccessasanonlineentrepreneurinthailand AT chavisketkaew relevantfactorsforsuccessasanonlineentrepreneurinthailand AT phanineenaruetharadhol relevantfactorsforsuccessasanonlineentrepreneurinthailand |