GENERATION Z AND SUSTAINABLE CONSUMPTION: MOTIVATORS TO PURCHASE BEAUTY AND PERSONAL CARE PRODUCTS
Sustainability is an increasingly relevant issue, especially for young adults that are deeply informed on topics of their interest, and also position themselves on social networks. Brands and companies currently offer a wide variety of sustainable products aimed at this cohort, whose attitudes are f...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Feevale
2023-03-01
|
| Series: | Revista Gestão e Desenvolvimento |
| Subjects: | |
| Online Access: | https://periodicos.feevale.br/seer/index.php/revistagestaoedesenvolvimento/article/view/3147 |