The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS

The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS

This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitat...

Full description

Bibliographic Details
Main Authors: Aeshah Mohd Ali, Mohd Farid Shamsudin, Aina Mohd Ali, Mohd Fikri Ishak, Siti Aisyah Esa
Format: Article
Language:fas
Published: University of Tehran 2021-07-01
Series:Journal of Information Technology Management
Subjects:
students' decision making
social media application
undergraduate
private higher education institution
Online Access:https://jitm.ut.ac.ir/article_83237_761f2dab8171c66469d2e59f46dcf295.pdf

Internet

https://jitm.ut.ac.ir/article_83237_761f2dab8171c66469d2e59f46dcf295.pdf

Similar Items