Differences and approaches from the readers of national and regional press
The economic growth in rural Brazil and the decentralization policy of official funds for propaganda have attracted more interest from researchers on regional or local media. Academic studies use surveys to project the reality of the richest and most populous regions as a reflection of the entire Br...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal do Rio Grande do Sul
2015-12-01
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| Series: | Revista Debates |
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| Online Access: | http://seer.ufrgs.br/index.php/debates/article/view/58804/35786 |
| _version_ | 1818951311745351680 |
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| author | Eduardo Nunomura |
| author_facet | Eduardo Nunomura |
| author_sort | Eduardo Nunomura |
| collection | DOAJ |
| description | The economic growth in rural Brazil and the decentralization policy of official funds for propaganda have attracted more interest from researchers on regional or local media. Academic studies use surveys to project the reality of the richest and most populous regions as a reflection of the entire Brazilian press. With access to a microdata base, a first reading on the main results of the Brazilian Media Research (PBM, in Portuguese), in its two editions, 2014 and 2015, will be presented. Published by the Department of Social Communication of the Presidency, the PBM reveals the media consumption habits of 18.312 Brazilians, a representative sample of the population. This article works on a subset of 4.064 and 3.766 interviews. This study shows that there are large differences in the way readers consume media in major urban centers and elsewhere. |
| first_indexed | 2024-12-20T09:32:28Z |
| format | Article |
| id | doaj.art-92a8e3a793cf4198a44a07cf27319625 |
| institution | Directory Open Access Journal |
| issn | 1982-5269 1982-5269 |
| language | Portuguese |
| last_indexed | 2024-12-20T09:32:28Z |
| publishDate | 2015-12-01 |
| publisher | Universidade Federal do Rio Grande do Sul |
| record_format | Article |
| series | Revista Debates |
| spelling | doaj.art-92a8e3a793cf4198a44a07cf273196252022-12-21T19:45:04ZporUniversidade Federal do Rio Grande do SulRevista Debates1982-52691982-52692015-12-019397118Differences and approaches from the readers of national and regional pressEduardo Nunomura0Universidade de São Paulo (USP)The economic growth in rural Brazil and the decentralization policy of official funds for propaganda have attracted more interest from researchers on regional or local media. Academic studies use surveys to project the reality of the richest and most populous regions as a reflection of the entire Brazilian press. With access to a microdata base, a first reading on the main results of the Brazilian Media Research (PBM, in Portuguese), in its two editions, 2014 and 2015, will be presented. Published by the Department of Social Communication of the Presidency, the PBM reveals the media consumption habits of 18.312 Brazilians, a representative sample of the population. This article works on a subset of 4.064 and 3.766 interviews. This study shows that there are large differences in the way readers consume media in major urban centers and elsewhere.http://seer.ufrgs.br/index.php/debates/article/view/58804/35786Regional MediaLocal JournalismNational PressPBM |
| spellingShingle | Eduardo Nunomura Differences and approaches from the readers of national and regional press Revista Debates Regional Media Local Journalism National Press PBM |
| title | Differences and approaches from the readers of national and regional press |
| title_full | Differences and approaches from the readers of national and regional press |
| title_fullStr | Differences and approaches from the readers of national and regional press |
| title_full_unstemmed | Differences and approaches from the readers of national and regional press |
| title_short | Differences and approaches from the readers of national and regional press |
| title_sort | differences and approaches from the readers of national and regional press |
| topic | Regional Media Local Journalism National Press PBM |
| url | http://seer.ufrgs.br/index.php/debates/article/view/58804/35786 |
| work_keys_str_mv | AT eduardonunomura differencesandapproachesfromthereadersofnationalandregionalpress |