THE ARENAS BUSINESS: SPORTS PROFESSIONALISM, CULTURE AND ENTERTAINMENT
No matter how elaborate is any study, the point is that if it is not applicable, of little served the entire effort. In this way, the Business Plan of Multipurpose Arenas proposes to demonstrate marketing and financial viability of its concept. In the aspect of business return on investment, it was...
Main Author: | José Rubens Camargo Gonçalves da Motta |
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Format: | Article |
Language: | English |
Published: |
Fundação Instituto de Administração
2013-01-01
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Series: | Future Studies Research Journal: Trends and Strategies |
Online Access: | http://www.revistafuture.org/FSRJ/article/view/115 |
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