Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination

The tourism industry has changed at its core in response to the emergence of economic vitality, climate change, and notably the recent COVID-19 outbreak. This study’s objectives are (1) to examine the factors affecting tourists’ destination choices, including their information sources, their percep...

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Main Authors: Thi Mai Le, My-Trinh Bui
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2022-08-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://btp.vgtu.lt/index.php/BTP/article/view/14852
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author Thi Mai Le
My-Trinh Bui
author_facet Thi Mai Le
My-Trinh Bui
author_sort Thi Mai Le
collection DOAJ
description The tourism industry has changed at its core in response to the emergence of economic vitality, climate change, and notably the recent COVID-19 outbreak. This study’s objectives are (1) to examine the factors affecting tourists’ destination choices, including their information sources, their perceptions of their destinations, and their perceptions of the COVID-19 pandemic’s impact and (2) to determine which of these factors play the most critical mediating role (i.e., perception of COVID-19 pandemic impact or perception of destination) in the relationship between information source and destination choice. Data from an online survey data of 645 respondents from Vietnam and MTurk were analyzed using SPSS version 22, Smart PLS 2.0 and Hayes Process 3.5. Our empirical findings suggest that (1) information source positively influences destination choice, (2) perception of the COVID-19 pandemic’s impact acts as a key mediator in the relationship between information sources and destination choices, and (3) perception of destination ranked first as the most vital factor in tourists’ destination choices. Our studies also discovered that the relationship from Information sources -> Perception of destination -> Destination choice is the strongest effect on travelers among the three indirect relationship. Our research will be of the greatest benefits to tourism stakeholders or tourism businesses as a foundation for further exploration into consumers’ behavior and attitudes toward destinations and help them to promote efficient emergencyresponse plans.
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spelling doaj.art-92b266eedd9e4503b03f214dad3840d72024-02-03T04:19:22ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022022-08-0123210.3846/btp.2022.14852Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destinationThi Mai Le0My-Trinh Bui1Faculty of Economics and Management, International School, Vietnam National University, Hanoi, VietnamFaculty of Economics and Management, International School, Vietnam National University, Hanoi, Vietnam The tourism industry has changed at its core in response to the emergence of economic vitality, climate change, and notably the recent COVID-19 outbreak. This study’s objectives are (1) to examine the factors affecting tourists’ destination choices, including their information sources, their perceptions of their destinations, and their perceptions of the COVID-19 pandemic’s impact and (2) to determine which of these factors play the most critical mediating role (i.e., perception of COVID-19 pandemic impact or perception of destination) in the relationship between information source and destination choice. Data from an online survey data of 645 respondents from Vietnam and MTurk were analyzed using SPSS version 22, Smart PLS 2.0 and Hayes Process 3.5. Our empirical findings suggest that (1) information source positively influences destination choice, (2) perception of the COVID-19 pandemic’s impact acts as a key mediator in the relationship between information sources and destination choices, and (3) perception of destination ranked first as the most vital factor in tourists’ destination choices. Our studies also discovered that the relationship from Information sources -> Perception of destination -> Destination choice is the strongest effect on travelers among the three indirect relationship. Our research will be of the greatest benefits to tourism stakeholders or tourism businesses as a foundation for further exploration into consumers’ behavior and attitudes toward destinations and help them to promote efficient emergencyresponse plans. https://btp.vgtu.lt/index.php/BTP/article/view/14852tourists’ destination choicesinformation sourcesperceptions of destinationsperceptions of the COVID-19 pandemic’s impact
spellingShingle Thi Mai Le
My-Trinh Bui
Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
Business: Theory and Practice
tourists’ destination choices
information sources
perceptions of destinations
perceptions of the COVID-19 pandemic’s impact
title Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
title_full Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
title_fullStr Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
title_full_unstemmed Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
title_short Information source and destination choice: mediation of perception of COVID-19 pandemic impacts and perception of destination
title_sort information source and destination choice mediation of perception of covid 19 pandemic impacts and perception of destination
topic tourists’ destination choices
information sources
perceptions of destinations
perceptions of the COVID-19 pandemic’s impact
url https://btp.vgtu.lt/index.php/BTP/article/view/14852
work_keys_str_mv AT thimaile informationsourceanddestinationchoicemediationofperceptionofcovid19pandemicimpactsandperceptionofdestination
AT mytrinhbui informationsourceanddestinationchoicemediationofperceptionofcovid19pandemicimpactsandperceptionofdestination