Strategic analysis of PKM Duda SA. on Polish meat market with the application of BCG growth-share matrix
The main goal of this paper was to examine the market position of one leading meat processing enterprise PKM Duda SA. on the domestic meat market. The assessment of the activity portfolio on its three strategic units was undertaken with the usage of BCG matrix. The PKM Duda SA. was chosen for the st...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2012-01-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom23/zeszyt1/art_13_pl.pdf |