Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events

Academic libraries produce a range of events. While large-scale events can be a lot of fun, the planning process can seem more daunting than the process for programming that targets smaller audiences. Planning and executing large-scale events—ones that attract one hundred or more attendees, involve...

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Bibliographic Details
Main Authors: Michelle Demeter, Rachel Besara, Gloria Colvin, Bridgett Birmingham
Format: Article
Language:English
Published: Marketing Libraries Journal 2018-08-01
Series:Marketing Libraries Journal
Subjects:
Online Access:http://bit.ly/MLJv2i1-Send-in-The-Crowds
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author Michelle Demeter
Rachel Besara
Gloria Colvin
Bridgett Birmingham
author_facet Michelle Demeter
Rachel Besara
Gloria Colvin
Bridgett Birmingham
author_sort Michelle Demeter
collection DOAJ
description Academic libraries produce a range of events. While large-scale events can be a lot of fun, the planning process can seem more daunting than the process for programming that targets smaller audiences. Planning and executing large-scale events—ones that attract one hundred or more attendees, involve partners, and meet the social and academic needs of students—can be very worthwhile in terms of marketing the library and networking. In this article, the authors detail four different events that can be replicated in an effort to show how easy and beneficial large-scale events can be within the academic library community.
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spelling doaj.art-92bbfe6731fa4aa4a4fd275c011548f42022-12-22T01:59:53ZengMarketing Libraries JournalMarketing Libraries Journal2475-81162018-08-01218695Send in the Crowds: Planning and Benefiting from Large-scale Academic Library EventsMichelle Demeter 0Rachel Besara1Gloria Colvin2Bridgett Birmingham3Florida State UniversityMissouri State UniversityFlorida State UniversityFlorida State UniversityAcademic libraries produce a range of events. While large-scale events can be a lot of fun, the planning process can seem more daunting than the process for programming that targets smaller audiences. Planning and executing large-scale events—ones that attract one hundred or more attendees, involve partners, and meet the social and academic needs of students—can be very worthwhile in terms of marketing the library and networking. In this article, the authors detail four different events that can be replicated in an effort to show how easy and beneficial large-scale events can be within the academic library community.http://bit.ly/MLJv2i1-Send-in-The-Crowdsacademic librariesprogramminglarge eventsoutreachnetworkinglibrary events
spellingShingle Michelle Demeter
Rachel Besara
Gloria Colvin
Bridgett Birmingham
Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
Marketing Libraries Journal
academic libraries
programming
large events
outreach
networking
library events
title Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
title_full Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
title_fullStr Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
title_full_unstemmed Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
title_short Send in the Crowds: Planning and Benefiting from Large-scale Academic Library Events
title_sort send in the crowds planning and benefiting from large scale academic library events
topic academic libraries
programming
large events
outreach
networking
library events
url http://bit.ly/MLJv2i1-Send-in-The-Crowds
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AT rachelbesara sendinthecrowdsplanningandbenefitingfromlargescaleacademiclibraryevents
AT gloriacolvin sendinthecrowdsplanningandbenefitingfromlargescaleacademiclibraryevents
AT bridgettbirmingham sendinthecrowdsplanningandbenefitingfromlargescaleacademiclibraryevents