Evaluation of visitor profiles and motivations at Ankara museums
Museums all over the world appear to be targeting their visitors for resources, thanks to diminishing state support. The purpose of this study is to recognize the profiles and motivations of visitors to museums in Ankara, in order to provide for the development of strategies that will help translate...
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| Format: | Article |
| Language: | English |
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Koc University, Vehbi Koc Ankara Studies Research Center (VEKAM)
2013-12-01
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| Series: | Ankara Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.journalagent.com/jas/pdfs/JAS_1_2_1_9.pdf |
| Summary: | Museums all over the world appear to be targeting their visitors for resources, thanks to diminishing state support. The purpose of this study is to recognize the profiles and motivations of visitors to museums in Ankara, in order to provide for the development of strategies that will help translate these visits to regular active participation. The results of the study conducted at Ankara’s five principal museums show that these museums play a significant part in education for the visitors. Certain internal and external factors – such as advertising and promotion – are essential to boost museum visits. Study results call attention to external factors in particular, as driving forces for recurrent museum visitors. |
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| ISSN: | 2147-8724 2147-8724 |