Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy
Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In...
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2023-03-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/833 |
| _version_ | 1827986682499039232 |
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| author | Sidra Urooj Mallick |
| author_facet | Sidra Urooj Mallick |
| author_sort | Sidra Urooj Mallick |
| collection | DOAJ |
| description | Abstract
The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry. |
| first_indexed | 2024-04-09T23:34:09Z |
| format | Article |
| id | doaj.art-92d864382e5a4acf9070ec2a9894c8e8 |
| institution | Directory Open Access Journal |
| issn | 2520-4475 2521-9359 |
| language | English |
| last_indexed | 2024-04-09T23:34:09Z |
| publishDate | 2023-03-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj.art-92d864382e5a4acf9070ec2a9894c8e82023-03-20T14:03:07ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592023-03-017210.22555/ijelcs.v7i2.833834Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging EconomySidra Urooj Mallick0Medical Information Executive, Pharm.D, MBA-Marketing, Iqra University Airport Campus, Karachi Pakistann. Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry.http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/833covid aftermathsanxietyqualitative studyinfectionmental healthpandemicsfrontline workerspost-covid-19 |
| spellingShingle | Sidra Urooj Mallick Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy International Journal of Experiential Learning & Case Studies covid aftermaths anxiety qualitative study infection mental health pandemics frontline workers post-covid-19 |
| title | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
| title_full | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
| title_fullStr | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
| title_full_unstemmed | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
| title_short | Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy |
| title_sort | exploring the success factor of digital marketing a case study of private healthcare organization in an emerging economy |
| topic | covid aftermaths anxiety qualitative study infection mental health pandemics frontline workers post-covid-19 |
| url | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/833 |
| work_keys_str_mv | AT sidrauroojmallick exploringthesuccessfactorofdigitalmarketingacasestudyofprivatehealthcareorganizationinanemergingeconomy |