Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy

Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In...

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Bibliographic Details
Main Author: Sidra Urooj Mallick
Format: Article
Language:English
Published: Institute of Business Management 2023-03-01
Series:International Journal of Experiential Learning & Case Studies
Subjects:
Online Access:http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/833

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