Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya
The Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Bas...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lancang Kuning
2022-02-01
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| Series: | Dinamisia |
| Subjects: | |
| Online Access: | https://journal.unilak.ac.id/index.php/dinamisia/article/view/9313 |
| _version_ | 1811196778515529728 |
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| author | yesa cahayaning Suhermin Suhermin Budiyanto Budiyanto Anang Subardjo |
| author_facet | yesa cahayaning Suhermin Suhermin Budiyanto Budiyanto Anang Subardjo |
| author_sort | yesa cahayaning |
| collection | DOAJ |
| description | The Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Based on the identification of the previous problem, the Covid-19 pandemic has caused MSME turnover to decline. Because usually these products from MSMEs are marketed to customers at meetings organized by the surrounding community, innovation means an idea, product, information technology that can be used. MSME actors make interesting flyers about their products to be distributed to various business social media so that they can be known by a wide audience. Amondeys Cake and Adirasa Cake have tried to develop themselves through this online marketing. However, beverage SMEs still need creative efforts to produce unique and interesting products. |
| first_indexed | 2024-04-12T01:04:45Z |
| format | Article |
| id | doaj.art-92db75b8a46a42068661b3e4dc03fc42 |
| institution | Directory Open Access Journal |
| issn | 2614-7424 2614-8927 |
| language | Indonesian |
| last_indexed | 2024-04-12T01:04:45Z |
| publishDate | 2022-02-01 |
| publisher | Universitas Lancang Kuning |
| record_format | Article |
| series | Dinamisia |
| spelling | doaj.art-92db75b8a46a42068661b3e4dc03fc422022-12-22T03:54:19ZindUniversitas Lancang KuningDinamisia2614-74242614-89272022-02-016122923510.31849/dinamisia.v6i1.93139313Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabayayesa cahayaning0Suhermin Suhermin1Budiyanto Budiyanto2Anang Subardjo3sekolah tinggi ilmu ekonomi indonesia surabayaSekolah Tinggi Ilmu Ekonomi IndonesiaSekolah Tinggi Ilmu Ekonomi IndonesiaSekolah Tinggi Ilmu Ekonomi IndonesiaThe Covid-19 pandemic has had an adverse impact on the sustainability of Indonesia's economic life, especially for Small, Micro and Medium Enterprises (MSMEs). The strategy of MSME actors in dealing with the Covid-19 pandemic situation can allegedly be done through online product marketing. Based on the identification of the previous problem, the Covid-19 pandemic has caused MSME turnover to decline. Because usually these products from MSMEs are marketed to customers at meetings organized by the surrounding community, innovation means an idea, product, information technology that can be used. MSME actors make interesting flyers about their products to be distributed to various business social media so that they can be known by a wide audience. Amondeys Cake and Adirasa Cake have tried to develop themselves through this online marketing. However, beverage SMEs still need creative efforts to produce unique and interesting products.https://journal.unilak.ac.id/index.php/dinamisia/article/view/9313business ethics, innovation and technology |
| spellingShingle | yesa cahayaning Suhermin Suhermin Budiyanto Budiyanto Anang Subardjo Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya Dinamisia business ethics, innovation and technology |
| title | Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya |
| title_full | Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya |
| title_fullStr | Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya |
| title_full_unstemmed | Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya |
| title_short | Etika Bisnis Dan Inovasi Produk Makanan Dan Minuman UMKM Di Kecamatan Semampir Surabaya |
| title_sort | etika bisnis dan inovasi produk makanan dan minuman umkm di kecamatan semampir surabaya |
| topic | business ethics, innovation and technology |
| url | https://journal.unilak.ac.id/index.php/dinamisia/article/view/9313 |
| work_keys_str_mv | AT yesacahayaning etikabisnisdaninovasiprodukmakanandanminumanumkmdikecamatansemampirsurabaya AT suherminsuhermin etikabisnisdaninovasiprodukmakanandanminumanumkmdikecamatansemampirsurabaya AT budiyantobudiyanto etikabisnisdaninovasiprodukmakanandanminumanumkmdikecamatansemampirsurabaya AT anangsubardjo etikabisnisdaninovasiprodukmakanandanminumanumkmdikecamatansemampirsurabaya |