Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms
The purpose of this study was to investigate the preferences of Romanian consumers when purchasing agri-food products, with a focus on products from family farms, and to identify pathways for promoting family farms’ outputs for enhancing the development of rural areas and the local economy. For this...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-07-01
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| Series: | Agriculture |
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| Online Access: | https://www.mdpi.com/2077-0472/13/8/1478 |
| _version_ | 1797585898115694592 |
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| author | Eduard Alexandru Dumitru Cristina Maria Sterie Steliana Rodino Marian Butu |
| author_facet | Eduard Alexandru Dumitru Cristina Maria Sterie Steliana Rodino Marian Butu |
| author_sort | Eduard Alexandru Dumitru |
| collection | DOAJ |
| description | The purpose of this study was to investigate the preferences of Romanian consumers when purchasing agri-food products, with a focus on products from family farms, and to identify pathways for promoting family farms’ outputs for enhancing the development of rural areas and the local economy. For this, a survey was carried out using a questionnaire as the main tool. Firstly, the data collected were analysed from a descriptive point of view. Then, multiple linear regression and the chi-square test were used to determine the relationships between variables, and ANOVA was used to identify significant differences between groups. The results revealed that consumers with a higher level of education are more confident in certified products and are better informed, with a greater ability to distinguish certified from non-certified products through logos. Finally, the results indicate an opportunity for family farms to sell their products for a higher price within a secure market, mainly in urban areas. However, for this to happen, it is necessary to implement a quality scheme, highlighting the origin and originality of the product (product obtained from a family farm, including logo) coupled with awareness campaigns on the advantages that this product has, both for the consumer and the farmer or the region it comes from. These aspects could improve the development of rural areas from all points of view. |
| first_indexed | 2024-03-11T00:13:40Z |
| format | Article |
| id | doaj.art-92dde91db9184a419a0ff0323813d846 |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-11T00:13:40Z |
| publishDate | 2023-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-92dde91db9184a419a0ff0323813d8462023-11-18T23:50:40ZengMDPI AGAgriculture2077-04722023-07-01138147810.3390/agriculture13081478Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family FarmsEduard Alexandru Dumitru0Cristina Maria Sterie1Steliana Rodino2Marian Butu3Research Institute for Agriculture Economy and Rural Development, 010961 Bucharest, RomaniaResearch Institute for Agriculture Economy and Rural Development, 010961 Bucharest, RomaniaResearch Institute for Agriculture Economy and Rural Development, 010961 Bucharest, RomaniaResearch Institute for Agriculture Economy and Rural Development, 010961 Bucharest, RomaniaThe purpose of this study was to investigate the preferences of Romanian consumers when purchasing agri-food products, with a focus on products from family farms, and to identify pathways for promoting family farms’ outputs for enhancing the development of rural areas and the local economy. For this, a survey was carried out using a questionnaire as the main tool. Firstly, the data collected were analysed from a descriptive point of view. Then, multiple linear regression and the chi-square test were used to determine the relationships between variables, and ANOVA was used to identify significant differences between groups. The results revealed that consumers with a higher level of education are more confident in certified products and are better informed, with a greater ability to distinguish certified from non-certified products through logos. Finally, the results indicate an opportunity for family farms to sell their products for a higher price within a secure market, mainly in urban areas. However, for this to happen, it is necessary to implement a quality scheme, highlighting the origin and originality of the product (product obtained from a family farm, including logo) coupled with awareness campaigns on the advantages that this product has, both for the consumer and the farmer or the region it comes from. These aspects could improve the development of rural areas from all points of view.https://www.mdpi.com/2077-0472/13/8/1478family farmconsumers’ willingness to paypreferencespromotion |
| spellingShingle | Eduard Alexandru Dumitru Cristina Maria Sterie Steliana Rodino Marian Butu Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms Agriculture family farm consumers’ willingness to pay preferences promotion |
| title | Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms |
| title_full | Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms |
| title_fullStr | Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms |
| title_full_unstemmed | Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms |
| title_short | Consumer Preferences in the Purchase of Agri-Food Products: Implications for the Development of Family Farms |
| title_sort | consumer preferences in the purchase of agri food products implications for the development of family farms |
| topic | family farm consumers’ willingness to pay preferences promotion |
| url | https://www.mdpi.com/2077-0472/13/8/1478 |
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