The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food
Halal becomes the lifestyle of Muslim consumers in the world. As the Muslim population increasing, the awareness on consuming halal food also improving. This paper aims to examine the influence of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal...
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| Format: | Article |
| Language: | English |
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Universitas Ahmad Dahlan
2018-12-01
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| Series: | Ihtifaz |
| Subjects: | |
| Online Access: | http://journal2.uad.ac.id/index.php/ijiefb/article/view/284 |
| _version_ | 1818940997356224512 |
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| author | Lu’liyatul Mutmainah |
| author_facet | Lu’liyatul Mutmainah |
| author_sort | Lu’liyatul Mutmainah |
| collection | DOAJ |
| description | Halal becomes the lifestyle of Muslim consumers in the world. As the Muslim population increasing, the awareness on consuming halal food also improving. This paper aims to examine the influence of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food among Indonesian Muslim consumers. Convenience sampling was used as the sampling method of this study. This research consisted of 205 respondents. The data are collected by questionnaire which are analyzed by multiple linear regression. The results of this study revealed that religiosity, halal awareness, halal certification and food ingredients have significantly positive effect on purchase intention of halal Food. This study indicates that consuming halal food is primary need for Muslim. Therefore, company should acquire halal certification in order to provide halal food for Muslim’s needs. This study contributed for the research literature, government, food manufacturers and marketers to develop strategies related with halal food. |
| first_indexed | 2024-12-20T06:48:32Z |
| format | Article |
| id | doaj.art-92e34e5c695f49cc866865b64e11496b |
| institution | Directory Open Access Journal |
| issn | 2622-4755 2622-4798 |
| language | English |
| last_indexed | 2024-12-20T06:48:32Z |
| publishDate | 2018-12-01 |
| publisher | Universitas Ahmad Dahlan |
| record_format | Article |
| series | Ihtifaz |
| spelling | doaj.art-92e34e5c695f49cc866865b64e11496b2022-12-21T19:49:38ZengUniversitas Ahmad DahlanIhtifaz2622-47552622-47982018-12-0111335010.12928/ijiefb.v1i1.284156The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal FoodLu’liyatul Mutmainah0University of IndonesiaHalal becomes the lifestyle of Muslim consumers in the world. As the Muslim population increasing, the awareness on consuming halal food also improving. This paper aims to examine the influence of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food among Indonesian Muslim consumers. Convenience sampling was used as the sampling method of this study. This research consisted of 205 respondents. The data are collected by questionnaire which are analyzed by multiple linear regression. The results of this study revealed that religiosity, halal awareness, halal certification and food ingredients have significantly positive effect on purchase intention of halal Food. This study indicates that consuming halal food is primary need for Muslim. Therefore, company should acquire halal certification in order to provide halal food for Muslim’s needs. This study contributed for the research literature, government, food manufacturers and marketers to develop strategies related with halal food.http://journal2.uad.ac.id/index.php/ijiefb/article/view/284ReligiosityHalal AwarenessHalal CertificationFood IngredientsPurchase Intention. |
| spellingShingle | Lu’liyatul Mutmainah The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food Ihtifaz Religiosity Halal Awareness Halal Certification Food Ingredients Purchase Intention. |
| title | The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food |
| title_full | The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food |
| title_fullStr | The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food |
| title_full_unstemmed | The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food |
| title_short | The Role of Religiosity, Halal Awareness, Halal Certification, and Food Ingredients on Purchase Intention of Halal Food |
| title_sort | role of religiosity halal awareness halal certification and food ingredients on purchase intention of halal food |
| topic | Religiosity Halal Awareness Halal Certification Food Ingredients Purchase Intention. |
| url | http://journal2.uad.ac.id/index.php/ijiefb/article/view/284 |
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