Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

AbstractThis research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and empi...

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Bibliographic Details
Main Authors: Marcus Goncalves, Yiwei Hu, Irene Aliagas, Luis Manuel Cerdá
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Neuromarketing
neuroethics
AI/ML algorithms
GDPR
CCPA
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2333063

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2333063

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