| Summary: | This paper raises the issue of revitalization of small town tourism through the lenses of folklore-driven slow tourism. Folk art is slow by nature; it promotes traditional craftsmanship, human creativity, hostlocal relations and community cohesion. Therefore, it has similar characteristics to the slow movement, particularly ‘slow tourism’. In this paper 132 tourists were surveyed at the heart of the Matyó land, in Mezőkövesd, about the slow aspects of their holiday, their folklore consumption and their satisfaction with visit. The findings revealed: (1) visitors have some awareness of the slow movements; (2) respondents readily chose slower transport options; (3) A certain link could be established between more intensive consumption of folklore products and longer stay; (4) Visitorshad a high satisfaction rate regarding the consumption of folklore products. Based on the results the author draws the conclusion that boosting the consumption of folklore products in the context of ‘slow tourism’ might be one way of revitalizing tourism in small regional towns.
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