An exploratory study on brand connotations by Indian youth

Bibliographic Details
Main Authors: Arpita Khare, Sapna Rakesh, M.K. Dash
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2009-11-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2876/im_en_2009_3_Khare.pdf